Agricultural marketing and consumer behavior in a changing world:
Agricultural Marketing and Consumer Behavior in a Changing World describes and interprets changes in the domain of agriculture and food. The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing,...
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Boston [u.a.]
Kluwer
1997
|
| Subjects: | |
| Summary: | Agricultural Marketing and Consumer Behavior in a Changing World describes and interprets changes in the domain of agriculture and food. The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted to apply to the particular characteristics of the food and agriculture sector. This book is published to honor the distinguished career of Professor Mathew T. G. Meulenberg from Wageningen Agricultural University, on the occasion of his retirement in September of 1996. As a scientist, a teacher, advisor to the agribusiness and the government, Professor Meulenberg has made an important contribution to the development of marketing, inside and outside the domain of agriculture. |
| Physical Description: | XII, 314 S. graph. Darst. |
| ISBN: | 0792398564 |
Staff View
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| indexdate | 2024-07-09T18:12:11Z |
| institution | BVB |
| isbn | 0792398564 |
| language | English |
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| physical | XII, 314 S. graph. Darst. |
| publishDate | 1997 |
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| publisher | Kluwer |
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| spelling | Agricultural marketing and consumer behavior in a changing world ed. by Berend Wierenga ... Boston [u.a.] Kluwer 1997 XII, 314 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Agricultural Marketing and Consumer Behavior in a Changing World describes and interprets changes in the domain of agriculture and food. The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted to apply to the particular characteristics of the food and agriculture sector. This book is published to honor the distinguished career of Professor Mathew T. G. Meulenberg from Wageningen Agricultural University, on the occasion of his retirement in September of 1996. As a scientist, a teacher, advisor to the agribusiness and the government, Professor Meulenberg has made an important contribution to the development of marketing, inside and outside the domain of agriculture. Consommateurs - Attitudes ram Consommateurs - Comportement Consumentengedrag gtt Landbouwproducten gtt Marketing gtt Produits agricoles - Commerce ram Produits agricoles - Commercialisation Consumer behavior Produce trade Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Agrarmarkt (DE-588)4000767-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Agrarmarkt (DE-588)4000767-4 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Wierenga, Berend Sonstige oth |
| spellingShingle | Agricultural marketing and consumer behavior in a changing world Consommateurs - Attitudes ram Consommateurs - Comportement Consumentengedrag gtt Landbouwproducten gtt Marketing gtt Produits agricoles - Commerce ram Produits agricoles - Commercialisation Consumer behavior Produce trade Verbraucherverhalten (DE-588)4062644-1 gnd Agrarmarkt (DE-588)4000767-4 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4000767-4 (DE-588)4143413-4 |
| title | Agricultural marketing and consumer behavior in a changing world |
| title_auth | Agricultural marketing and consumer behavior in a changing world |
| title_exact_search | Agricultural marketing and consumer behavior in a changing world |
| title_full | Agricultural marketing and consumer behavior in a changing world ed. by Berend Wierenga ... |
| title_fullStr | Agricultural marketing and consumer behavior in a changing world ed. by Berend Wierenga ... |
| title_full_unstemmed | Agricultural marketing and consumer behavior in a changing world ed. by Berend Wierenga ... |
| title_short | Agricultural marketing and consumer behavior in a changing world |
| title_sort | agricultural marketing and consumer behavior in a changing world |
| topic | Consommateurs - Attitudes ram Consommateurs - Comportement Consumentengedrag gtt Landbouwproducten gtt Marketing gtt Produits agricoles - Commerce ram Produits agricoles - Commercialisation Consumer behavior Produce trade Verbraucherverhalten (DE-588)4062644-1 gnd Agrarmarkt (DE-588)4000767-4 gnd |
| topic_facet | Consommateurs - Attitudes Consommateurs - Comportement Consumentengedrag Landbouwproducten Marketing Produits agricoles - Commerce Produits agricoles - Commercialisation Consumer behavior Produce trade Verbraucherverhalten Agrarmarkt Aufsatzsammlung |
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