Marketing across cultures:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London [u.a.]
Prentice Hall
1997
|
| Edition: | 2. ed., [Nachdr.] |
| Subjects: | |
| Item Description: | Früher u.d.T.: Usunier, Jean-Claude: International marketing |
| Physical Description: | XIII, 576 S. graph. Darst. |
| ISBN: | 0132361752 |
Staff View
MARC
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Record in the Search Index
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| any_adam_object | |
| author | Usunier, Jean-Claude 1951- |
| author_GND | (DE-588)11353227X |
| author_facet | Usunier, Jean-Claude 1951- |
| author_role | aut |
| author_sort | Usunier, Jean-Claude 1951- |
| author_variant | j c u jcu |
| building | Verbundindex |
| bvnumber | BV011576673 |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)464420199 (DE-599)BVBBV011576673 |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed., [Nachdr.] |
| format | Book |
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| id | DE-604.BV011576673 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:12:07Z |
| institution | BVB |
| isbn | 0132361752 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007795714 |
| oclc_num | 464420199 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-92 DE-11 |
| owner_facet | DE-473 DE-BY-UBG DE-92 DE-11 |
| physical | XIII, 576 S. graph. Darst. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Usunier, Jean-Claude 1951- Verfasser (DE-588)11353227X aut Marketing across cultures Jean-Claude Usunier 2. ed., [Nachdr.] London [u.a.] Prentice Hall 1997 XIII, 576 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Früher u.d.T.: Usunier, Jean-Claude: International marketing Interkulturel kommunikation Marketing Kulturkontakt (DE-588)4033569-0 gnd rswk-swf Interkulturelle Kompetenz (DE-588)4200053-1 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Interkulturelles Management (DE-588)4343519-1 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 s Interkulturelle Kompetenz (DE-588)4200053-1 s Kulturkontakt (DE-588)4033569-0 s 1\p DE-604 Interkulturelles Management (DE-588)4343519-1 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Usunier, Jean-Claude 1951- Marketing across cultures Interkulturel kommunikation Marketing Kulturkontakt (DE-588)4033569-0 gnd Interkulturelle Kompetenz (DE-588)4200053-1 gnd Internationales Marketing (DE-588)4125431-4 gnd Interkulturelles Management (DE-588)4343519-1 gnd |
| subject_GND | (DE-588)4033569-0 (DE-588)4200053-1 (DE-588)4125431-4 (DE-588)4343519-1 |
| title | Marketing across cultures |
| title_auth | Marketing across cultures |
| title_exact_search | Marketing across cultures |
| title_full | Marketing across cultures Jean-Claude Usunier |
| title_fullStr | Marketing across cultures Jean-Claude Usunier |
| title_full_unstemmed | Marketing across cultures Jean-Claude Usunier |
| title_short | Marketing across cultures |
| title_sort | marketing across cultures |
| topic | Interkulturel kommunikation Marketing Kulturkontakt (DE-588)4033569-0 gnd Interkulturelle Kompetenz (DE-588)4200053-1 gnd Internationales Marketing (DE-588)4125431-4 gnd Interkulturelles Management (DE-588)4343519-1 gnd |
| topic_facet | Interkulturel kommunikation Marketing Kulturkontakt Interkulturelle Kompetenz Internationales Marketing Interkulturelles Management |
| work_keys_str_mv | AT usunierjeanclaude marketingacrosscultures |