APA (7th ed.) Citation

Meyer, M. H., & Lehnerd, A. P. (1997). The power of product platforms: Building value and cost leadership. Free Press.

Chicago Style (17th ed.) Citation

Meyer, Marc H., and Alvin P. Lehnerd. The Power of Product Platforms: Building Value and Cost Leadership. New York, NY [u.a.]: Free Press, 1997.

MLA (9th ed.) Citation

Meyer, Marc H., and Alvin P. Lehnerd. The Power of Product Platforms: Building Value and Cost Leadership. Free Press, 1997.