APA (7th ed.) Citation

Davis, J. J. (1997). Advertising research: Theory and practice. Prentice-Hall.

Chicago Style (17th ed.) Citation

Davis, Joel J. Advertising Research: Theory and Practice. Englewood Cliffs, NJ: Prentice-Hall, 1997.

MLA (9th ed.) Citation

Davis, Joel J. Advertising Research: Theory and Practice. Prentice-Hall, 1997.