The great American blow-up: puffery in advertising and selling
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Madison, Wis.
Univ. of Wisconsin Press
1996
|
| Edition: | Rev. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | VIII, 243 S. |
| ISBN: | 0299152502 |
Staff View
MARC
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Record in the Search Index
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| adam_text | Contents
Preface vii
1. I m the Greatest, Yes Sirree, That s All You ll Ever
Hear from Me! 3
2. Falsity without Deception: As Possible As the Law
Says, but Not As Probable 5
3. Puffery: Used Because It Works, Legalized Because
It Doesn t 12
4. The Roots of Sellerism 27
5. Warranty: How Much Promise Do You Find
in a Promise? 47
6. Misrepresentation: How Much Lying Do You Find
in a Falsehood? 62
7. Opinion and Value Statements and Puffery:
Avoiding Fact and Keeping Sellerism Alive 68
8. The Federal Trade Commission: Accelerating the
Consumerist Trend 90
9. Reasonable Consumers or Other Consumers?
How the FTC Decides 113
10. The FTC and Puffery: Some Wins and Some Losses
in the Fight for Consumerism 124
11. Additional Kinds of Puffery, Beginning with
Obvious Falsity 139
12. Puffing with Social and Psychological Claims 151
13. Puffing with Literally Misdescriptive Names 158
14. Puffing with Mock Ups 167
15. Puffery s Immunity Should Be Eliminated 176
Notes 197
Table of Cases 228
Index 235
v
|
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
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| discipline | Wirtschaftswissenschaften |
| edition | Rev. ed. |
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| spelling | Preston, Ivan L. Verfasser aut The great American blow-up puffery in advertising and selling Ivan L. Preston Rev. ed. Madison, Wis. Univ. of Wisconsin Press 1996 VIII, 243 S. txt rdacontent n rdamedia nc rdacarrier Reclame gtt Advertising laws United States Advertising United States Selling Werbung (DE-588)4065541-6 gnd rswk-swf Recht (DE-588)4048737-4 gnd rswk-swf Geschichte (DE-588)4020517-4 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Werbung (DE-588)4065541-6 s Recht (DE-588)4048737-4 s Geschichte (DE-588)4020517-4 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007676055&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Preston, Ivan L. The great American blow-up puffery in advertising and selling Reclame gtt Advertising laws United States Advertising United States Selling Werbung (DE-588)4065541-6 gnd Recht (DE-588)4048737-4 gnd Geschichte (DE-588)4020517-4 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4048737-4 (DE-588)4020517-4 (DE-588)4078704-7 |
| title | The great American blow-up puffery in advertising and selling |
| title_auth | The great American blow-up puffery in advertising and selling |
| title_exact_search | The great American blow-up puffery in advertising and selling |
| title_full | The great American blow-up puffery in advertising and selling Ivan L. Preston |
| title_fullStr | The great American blow-up puffery in advertising and selling Ivan L. Preston |
| title_full_unstemmed | The great American blow-up puffery in advertising and selling Ivan L. Preston |
| title_short | The great American blow-up |
| title_sort | the great american blow up puffery in advertising and selling |
| title_sub | puffery in advertising and selling |
| topic | Reclame gtt Advertising laws United States Advertising United States Selling Werbung (DE-588)4065541-6 gnd Recht (DE-588)4048737-4 gnd Geschichte (DE-588)4020517-4 gnd |
| topic_facet | Reclame Advertising laws United States Advertising United States Selling Werbung Recht Geschichte USA |
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