APA (7th ed.) Citation

Preston, I. L. (1996). The great American blow-up: Puffery in advertising and selling (Rev. ed.). Univ. of Wisconsin Press.

Chicago Style (17th ed.) Citation

Preston, Ivan L. The Great American Blow-up: Puffery in Advertising and Selling. Rev. ed. Madison, Wis: Univ. of Wisconsin Press, 1996.

MLA (9th ed.) Citation

Preston, Ivan L. The Great American Blow-up: Puffery in Advertising and Selling. Rev. ed. Univ. of Wisconsin Press, 1996.