APA-Zitierstil (7. Ausg.)

Vivian, J. (1997). The media of mass communication (4. ed.). Allyn and Bacon.

Chicago-Zitierstil (17. Ausg.)

Vivian, John. The Media of Mass Communication. 4. ed. Boston [u.a.]: Allyn and Bacon, 1997.

MLA-Zitierstil (9. Ausg.)

Vivian, John. The Media of Mass Communication. 4. ed. Allyn and Bacon, 1997.