Leasing and Marketing:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Tilburg
Syntax
1996
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | 185 S. graph. Darst. |
| ISBN: | 9036198062 |
Staff View
MARC
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Record in the Search Index
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| adam_text | Contents
Preface 1
Foreword by the Dutch Association of Lease Companies (NVL) 3
Introduction 11
Chapter 1 Leasing and marketing 15
1.1 Introduction 15
1.2 Positioning marketing in the leasing industry 17
1.3 What is marketing? 21
1.4 Marketing of services 24
1.5 The marketing mix in the leasing industry 27
1.5.1 Product 28
1.5.2 Price 28
1.5.3 Promotion 29
1.5.4 Place 29
1.5.5 People 30
1.5.6 Partnership 32
1.6 Strategic marketing issues 32
5
Chapter 2 Leasing: the product and the market 41
2.1 Introduction 41
2.2 The size of the market 41
2.3 The demand side 43
2.4 Type of goods for leasing application 45
2.5 The supply side 46
2.6 The content of the leasing product 49
2.7 Forms of the product 51
2.7.1 Finance and operating leases 51
2.7.2 Service leases 53
2.7.3 Product forms and legislation 54
2.8 Motives for leasing 56
Chapter 3 The market strategy aspects of leasing 63
3.1 Introduction 63
3.2 Strategic positioning in the leasing market 65
3.2.1 The product offering 65
3.2.2 The distribution structure 66
3.2.3 The customer categories 67
3.3 The value of the lease product 70
3.3.1 Solutions for financing problems 71
3.3.2 Solutions for cash flow problems 73
3.3.3 Solutions for cost problems 74
3.3.4 Solving risk problems 75
3.3.5 Solutions for control and management problems 76
6
3.4 Strategic choices 78
3.5 Market segments 80
Chapter 4 Marketing and the European leasing industry:
a survey 87
4.1 Introduction 87
4.2 The four development stages of business
marketing 88
4.3 Elements of excellence 94
4.4 Methodology of the survey 96
4.5 Marketing challenges 107
4.5.1 Creating a customer focus 107
4.5.2 Updating the product development program 113
4.5.3 Pricing leasing products competitively 115
4.5.4 Putting a productive information architecture
in place 117
4.6 Conclusion 123
Chapter 5 Partnership management 125
5.1 Introduction 125
5.2 Definition of partnership management 127
5.3 Dimensions of partnership management 132
5.3.1 Who? 133
5.3.2 What? 134
7
5.3.3 When? 136
5.4 Benefits of partnership management 137
5.4.1 Understand the customer base 137
5.4.2 Benchmark best practices 139
5.4.3 Conduct market research 140
5.5 Customer lifetime value analysis and
partnership management 142
5.6 Developing partnership management strategies 146
5.7 Developing information systems to deliver
partnership management 152
5.8 Partnership management approaches 153
5.9 Partnership management strategy development:
an example 155
5.10 Key messages 157
Chapter 6 The future of leasing 161
6.1 Introduction 161
6.2 General economic developments 162
6.3 Changes in economic structure 166
6.4 Technological developments 167
6.5 The impact of legislation 170
6.6 Potential customers willingness to lease 174
6.7 The marketing policy of leasing companies 176
References 183
8
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| illustrated | Illustrated |
| indexdate | 2024-07-09T18:08:17Z |
| institution | BVB |
| isbn | 9036198062 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007627718 |
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| physical | 185 S. graph. Darst. |
| publishDate | 1996 |
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| publisher | Syntax |
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| spelling | Jagersma, Pieter Verfasser aut Leasing and Marketing Pieter Jagersma ; Toon Sanders Tilburg Syntax 1996 185 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Leasing gtt Marketing gtt Commercial leases Real estate business Real estate management Marketing (DE-588)4037589-4 gnd rswk-swf Leasinggesellschaft (DE-588)4139029-5 gnd rswk-swf Leasinggesellschaft (DE-588)4139029-5 s Marketing (DE-588)4037589-4 s DE-604 Sanders, Toon Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007627718&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Jagersma, Pieter Sanders, Toon Leasing and Marketing Leasing gtt Marketing gtt Commercial leases Real estate business Real estate management Marketing (DE-588)4037589-4 gnd Leasinggesellschaft (DE-588)4139029-5 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4139029-5 |
| title | Leasing and Marketing |
| title_auth | Leasing and Marketing |
| title_exact_search | Leasing and Marketing |
| title_full | Leasing and Marketing Pieter Jagersma ; Toon Sanders |
| title_fullStr | Leasing and Marketing Pieter Jagersma ; Toon Sanders |
| title_full_unstemmed | Leasing and Marketing Pieter Jagersma ; Toon Sanders |
| title_short | Leasing and Marketing |
| title_sort | leasing and marketing |
| topic | Leasing gtt Marketing gtt Commercial leases Real estate business Real estate management Marketing (DE-588)4037589-4 gnd Leasinggesellschaft (DE-588)4139029-5 gnd |
| topic_facet | Leasing Marketing Commercial leases Real estate business Real estate management Leasinggesellschaft |
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