Advances in services marketing:
Saved in:
| Format: | Book |
|---|---|
| Language: | German |
| Published: |
Wiesbaden
Dt. Univ.-Verl. [u.a.]
1997
|
| Series: | Gabler Edition Wissenschaft : Focus Dienstleistungsmarketing
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | 232 S graph. Darst. |
| ISBN: | 3824465086 |
Staff View
MARC
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Record in the Search Index
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|---|---|
| adam_text | Contents
Jörg Freiling, Michael Paul
Intangibility and the State of Being Informed and Analysis of their
Impact on Market Processes 1
Frederic Marion
Service Coproduction and Customer Participation 17
Michael Kleinaltenkamp, Michael Ehret, Sabine Fließ
Customer Integration in Business to Business Marketing 27
Patrick Hetzel
Formalizing the Gambling Market: What are the Interaction Strategies
between the Gambling Companies and their Clients? 49
Jean Paul Flipo
Automatization of the Service Delivery Systems: How Far? 65
Georg Fassott
Services Marketing in Consumer Durables Industries 79
Frederic Jallat
Service Development Process and Performance: Facts and Measures 97
Bernd Stauss, Patricia Neuhaus
The Dissatisfaction Potential of Satisfied Customers
The Qualitative Satisfaction Model 111
Eric Vogler
Services Companies: The Importance of the Staff Learning Process
in the Diversification Process
133
Günther Botschen, Eva Thelen, Rik Pieters
Using Means End Structures for Benefit Segmentation in a
Service Industry 155
Mihai Calciu, Francis Salerno
A New Approach to Spatial Management of Retail Networks, based on the
Germans School s Central Place Theory 181
Carsten Hiibner
Internationalization of Services 203
Reinhard Hiinerberg, Andreas Mann
International Dimensions of Customer Service 213
|
| any_adam_object | 1 |
| building | Verbundindex |
| bvnumber | BV011347884 |
| classification_rvk | QP 600 QP 620 |
| ctrlnum | (OCoLC)231700735 (DE-599)BVBBV011347884 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre | (DE-588)1071861417 Konferenzschrift 1996 Innsbruck gnd-content |
| genre_facet | Konferenzschrift 1996 Innsbruck |
| id | DE-604.BV011347884 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:08:13Z |
| institution | BVB |
| isbn | 3824465086 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007625312 |
| oclc_num | 231700735 |
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| physical | 232 S graph. Darst. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | Dt. Univ.-Verl. [u.a.] |
| record_format | marc |
| series2 | Gabler Edition Wissenschaft : Focus Dienstleistungsmarketing |
| spelling | Advances in services marketing Hans Mühlbacher ... (Hrsg.) Wiesbaden Dt. Univ.-Verl. [u.a.] 1997 232 S graph. Darst. txt rdacontent n rdamedia nc rdacarrier Gabler Edition Wissenschaft : Focus Dienstleistungsmarketing Dienstleistung (DE-588)4012178-1 gnd rswk-swf Servicepolitik (DE-588)4234502-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)1071861417 Konferenzschrift 1996 Innsbruck gnd-content Servicepolitik (DE-588)4234502-9 s DE-604 Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s Mühlbacher, Hans Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007625312&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Advances in services marketing Dienstleistung (DE-588)4012178-1 gnd Servicepolitik (DE-588)4234502-9 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4012178-1 (DE-588)4234502-9 (DE-588)4037589-4 (DE-588)1071861417 |
| title | Advances in services marketing |
| title_auth | Advances in services marketing |
| title_exact_search | Advances in services marketing |
| title_full | Advances in services marketing Hans Mühlbacher ... (Hrsg.) |
| title_fullStr | Advances in services marketing Hans Mühlbacher ... (Hrsg.) |
| title_full_unstemmed | Advances in services marketing Hans Mühlbacher ... (Hrsg.) |
| title_short | Advances in services marketing |
| title_sort | advances in services marketing |
| topic | Dienstleistung (DE-588)4012178-1 gnd Servicepolitik (DE-588)4234502-9 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Dienstleistung Servicepolitik Marketing Konferenzschrift 1996 Innsbruck |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007625312&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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