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MARC
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Record in the Search Index
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| author | Brassington, Frances Pettitt, Stephen |
| author_facet | Brassington, Frances Pettitt, Stephen |
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| building | Verbundindex |
| bvnumber | BV011328282 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
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| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. in Great Britain |
| format | Book |
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| id | DE-604.BV011328282 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:07:54Z |
| institution | BVB |
| isbn | 0273605135 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007611559 |
| oclc_num | 38311220 |
| open_access_boolean | |
| owner | DE-703 |
| owner_facet | DE-703 |
| physical | XVIII, 1086 S. Ill., graph. Darst. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | Pitman |
| record_format | marc |
| spelling | Brassington, Frances Verfasser aut Principles of marketing Frances Brassington ; Stephen Pettitt 1. publ. in Great Britain London [u.a.] Pitman 1997 XVIII, 1086 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Pettitt, Stephen Verfasser aut |
| spellingShingle | Brassington, Frances Pettitt, Stephen Principles of marketing Marketing gtt Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Principles of marketing |
| title_auth | Principles of marketing |
| title_exact_search | Principles of marketing |
| title_full | Principles of marketing Frances Brassington ; Stephen Pettitt |
| title_fullStr | Principles of marketing Frances Brassington ; Stephen Pettitt |
| title_full_unstemmed | Principles of marketing Frances Brassington ; Stephen Pettitt |
| title_short | Principles of marketing |
| title_sort | principles of marketing |
| topic | Marketing gtt Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| work_keys_str_mv | AT brassingtonfrances principlesofmarketing AT pettittstephen principlesofmarketing |