APA (7th ed.) Citation

Frey, A. W., & Halterman, J. C. (1970). Advertising (4. ed.). Ronald Press.

Chicago Style (17th ed.) Citation

Frey, Albert W., and Jean C. Halterman. Advertising. 4. ed. New York: Ronald Press, 1970.

MLA (9th ed.) Citation

Frey, Albert W., and Jean C. Halterman. Advertising. 4. ed. Ronald Press, 1970.