No hands: the rise and fall of the Schwinn Bicycle Company ; an American institution
The 1950s was the era of the Black Phantom, the Schwinn Bicycle Company's classic balloon-tire bike with chrome fenders that gleamed when you opened the garage door. These were the years when the name Schwinn was synonymous with bicycle, and the Chicago-based family company manufactured one of...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Holt
1996
|
| Edition: | 1. ed. |
| Subjects: | |
| Summary: | The 1950s was the era of the Black Phantom, the Schwinn Bicycle Company's classic balloon-tire bike with chrome fenders that gleamed when you opened the garage door. These were the years when the name Schwinn was synonymous with bicycle, and the Chicago-based family company manufactured one of every four bikes sold in America. Since its establishment in 1895, Schwinn knew the pulse of its market. Repeatedly reinventing its product to capture the consumer's imagination the company sensed what Americans wanted and innovated first and fastest - bringing to life so many of the designs that shaped each generation's idea of what made a real bike: high-rise handlebars, handlebar streamers, balloon tires, and banana seats. In sales, too, Schwinn redefined the way the industry operated, building the smartest network of local dealerships in the business. But Schwinn grew complacent in its third and fourth generations of family management. Its executives and engineers snickered at the first mongrel mountain bike - pieced together with elements of the old Schwinn Excelsior - only to watch it become the most important bike trend of the 1980s and a challenge Schwinn would prove unable to meet. This is the unauthorized story of the corporate fall from grace of Schwinn, the very essence of Americana. With a backdrop of a century of rich cultural history, the authors follow this highly regarded American business to |
| Physical Description: | X, 350 S. Ill. |
| ISBN: | 0805035532 |
Staff View
MARC
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| 520 | 3 | |a The 1950s was the era of the Black Phantom, the Schwinn Bicycle Company's classic balloon-tire bike with chrome fenders that gleamed when you opened the garage door. These were the years when the name Schwinn was synonymous with bicycle, and the Chicago-based family company manufactured one of every four bikes sold in America. Since its establishment in 1895, Schwinn knew the pulse of its market. Repeatedly reinventing its product to capture the consumer's imagination | |
| 520 | 3 | |a the company sensed what Americans wanted and innovated first and fastest - bringing to life so many of the designs that shaped each generation's idea of what made a real bike: high-rise handlebars, handlebar streamers, balloon tires, and banana seats. In sales, too, Schwinn redefined the way the industry operated, building the smartest network of local dealerships in the business. But Schwinn grew complacent in its third and fourth generations of family management. Its | |
| 520 | 3 | |a executives and engineers snickered at the first mongrel mountain bike - pieced together with elements of the old Schwinn Excelsior - only to watch it become the most important bike trend of the 1980s and a challenge Schwinn would prove unable to meet. This is the unauthorized story of the corporate fall from grace of Schwinn, the very essence of Americana. With a backdrop of a century of rich cultural history, the authors follow this highly regarded American business to | |
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| spelling | Crown, Judith Verfasser aut No hands the rise and fall of the Schwinn Bicycle Company ; an American institution Judith Crown & Glenn Coleman 1. ed. New York Holt 1996 X, 350 S. Ill. txt rdacontent n rdamedia nc rdacarrier The 1950s was the era of the Black Phantom, the Schwinn Bicycle Company's classic balloon-tire bike with chrome fenders that gleamed when you opened the garage door. These were the years when the name Schwinn was synonymous with bicycle, and the Chicago-based family company manufactured one of every four bikes sold in America. Since its establishment in 1895, Schwinn knew the pulse of its market. Repeatedly reinventing its product to capture the consumer's imagination the company sensed what Americans wanted and innovated first and fastest - bringing to life so many of the designs that shaped each generation's idea of what made a real bike: high-rise handlebars, handlebar streamers, balloon tires, and banana seats. In sales, too, Schwinn redefined the way the industry operated, building the smartest network of local dealerships in the business. But Schwinn grew complacent in its third and fourth generations of family management. Its executives and engineers snickered at the first mongrel mountain bike - pieced together with elements of the old Schwinn Excelsior - only to watch it become the most important bike trend of the 1980s and a challenge Schwinn would prove unable to meet. This is the unauthorized story of the corporate fall from grace of Schwinn, the very essence of Americana. With a backdrop of a century of rich cultural history, the authors follow this highly regarded American business to Schwinn Bicycle Company History Schwinn Bicycle Company (DE-588)4463295-2 gnd rswk-swf Geschichte 1895-1995 gnd rswk-swf Geschichte Bicycle industry United States History Fahrradindustrie (DE-588)4331061-8 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf Schwinn Bicycle Company (DE-588)4463295-2 b Geschichte 1895-1995 z DE-604 USA (DE-588)4078704-7 g Fahrradindustrie (DE-588)4331061-8 s Coleman, Glenn Verfasser aut |
| spellingShingle | Crown, Judith Coleman, Glenn No hands the rise and fall of the Schwinn Bicycle Company ; an American institution Schwinn Bicycle Company History Schwinn Bicycle Company (DE-588)4463295-2 gnd Geschichte Bicycle industry United States History Fahrradindustrie (DE-588)4331061-8 gnd |
| subject_GND | (DE-588)4463295-2 (DE-588)4331061-8 (DE-588)4078704-7 |
| title | No hands the rise and fall of the Schwinn Bicycle Company ; an American institution |
| title_auth | No hands the rise and fall of the Schwinn Bicycle Company ; an American institution |
| title_exact_search | No hands the rise and fall of the Schwinn Bicycle Company ; an American institution |
| title_full | No hands the rise and fall of the Schwinn Bicycle Company ; an American institution Judith Crown & Glenn Coleman |
| title_fullStr | No hands the rise and fall of the Schwinn Bicycle Company ; an American institution Judith Crown & Glenn Coleman |
| title_full_unstemmed | No hands the rise and fall of the Schwinn Bicycle Company ; an American institution Judith Crown & Glenn Coleman |
| title_short | No hands |
| title_sort | no hands the rise and fall of the schwinn bicycle company an american institution |
| title_sub | the rise and fall of the Schwinn Bicycle Company ; an American institution |
| topic | Schwinn Bicycle Company History Schwinn Bicycle Company (DE-588)4463295-2 gnd Geschichte Bicycle industry United States History Fahrradindustrie (DE-588)4331061-8 gnd |
| topic_facet | Schwinn Bicycle Company History Schwinn Bicycle Company Geschichte Bicycle industry United States History Fahrradindustrie USA |
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