APA (7th ed.) Citation

McDonald, M. (1996). Strategic marketing planning (2. ed.). Kogan Page.

Chicago Style (17th ed.) Citation

McDonald, Malcolm. Strategic Marketing Planning. 2. ed. London: Kogan Page, 1996.

MLA (9th ed.) Citation

McDonald, Malcolm. Strategic Marketing Planning. 2. ed. Kogan Page, 1996.

Warning: These citations may not always be 100% accurate.