Strategic marketing for nonprofit organizations:
Gespeichert in:
| Späterer Titel: | Andreasen, Alan R. Strategic marketing for nonprofit organizations |
|---|---|
| Hauptverfasser: | , |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ
Prentice-Hall
1996
|
| Ausgabe: | 5. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VII, 632 S. Ill., graph. Darst. |
| ISBN: | 0132325470 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804125796481105920 |
|---|---|
| adam_text | Contents
Preface v
Acknowledgments .
Section I DEVELOPING A CUSTOMER ORIENTATION
Chapter 1 The Growth and Development
of Nonprofit Marketing 1
Chapter 2 Developing a Customer Centered
Mind Set 35
Section II STRATEGIC PLANNING AND ORGANIZATION
Chapter 3 The Strategie Marketing Planning Process 63
Chapter 4 Understanding Consumer Behavior 109
Chapter 5 Developing a Gore Marketing Strategy:
Segmenting the Market 149
Chapter 6 Positioning the Organization 187
Chapter 7 Acquiring and Using Marketing Information 21 1
Section III DEVELOPING AND ORGANIZING RESOURCES
Chapter 8 Fund raising 239
Chapter 9 Acquiring and Managing Volunteers 273
iii
iv Contents
Chapter 10 Working with the Private Sector 293
Chapter 1 1 Organizing for Implementation 319
Section IV DESIGNING THE MARKETING MIX
Chapter 1 2 Planning and Budgeting the Marketing Mix 341
Chapter 1 3 Managing Products and Services 367
Chapter 14 Social Marketing 387
Chapter 15 Developing and Launching New Offerings 413
Chapter 16 Managing Perceived Costs 439
Chapter 17 Managing the Marketing Channel 459
Chapter 1 8 Formulating Communications Strategies 477
Chapter ] 9 Managing Advertising and Sales Promotion 515
Chapter 20 Managing Public Media and Public Advocacy 539
Chapter 21 Managing Personal Influence 571
Section V CONTROLLING MARKETING STRATEGIES
Chapter 22 Marketing Evaluation and Control 597
Name Index 617
Organization Index 622
Subject Index 624
|
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| author | Kotler, Philip 1931- Andreasen, Alan R. |
| author_GND | (DE-588)121409600 |
| author_facet | Kotler, Philip 1931- Andreasen, Alan R. |
| author_role | aut aut |
| author_sort | Kotler, Philip 1931- |
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| building | Verbundindex |
| bvnumber | BV011291234 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 K87NO 1996 |
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| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)611520856 (DE-599)BVBBV011291234 |
| discipline | Wirtschaftswissenschaften |
| edition | 5. ed. |
| format | Book |
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| indexdate | 2024-07-09T18:07:15Z |
| institution | BVB |
| isbn | 0132325470 |
| language | English |
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| spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Strategic marketing for nonprofit organizations Philip Kotler ; Alan R. Andreasen 5. ed. Upper Saddle River, NJ Prentice-Hall 1996 VII, 632 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Associations sans but lucratif - Marketing Nonprofit-Organisation (DE-588)4293729-2 gnd rswk-swf Soziomarketing (DE-588)4116549-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Nonprofit-Bereich (DE-588)4115404-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s Nonprofit-Bereich (DE-588)4115404-6 s DE-604 Soziomarketing (DE-588)4116549-4 s Nonprofit-Organisation (DE-588)4293729-2 s 2\p DE-604 Andreasen, Alan R. Verfasser aut 6. Aufl. u.d.T. Andreasen, Alan R. Strategic marketing for nonprofit organizations HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007583193&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kotler, Philip 1931- Andreasen, Alan R. Strategic marketing for nonprofit organizations Associations sans but lucratif - Marketing Nonprofit-Organisation (DE-588)4293729-2 gnd Soziomarketing (DE-588)4116549-4 gnd Strategisches Management (DE-588)4124261-0 gnd Nonprofit-Bereich (DE-588)4115404-6 gnd Marketing (DE-588)4037589-4 gnd |
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| title | Strategic marketing for nonprofit organizations |
| title_auth | Strategic marketing for nonprofit organizations |
| title_exact_search | Strategic marketing for nonprofit organizations |
| title_full | Strategic marketing for nonprofit organizations Philip Kotler ; Alan R. Andreasen |
| title_fullStr | Strategic marketing for nonprofit organizations Philip Kotler ; Alan R. Andreasen |
| title_full_unstemmed | Strategic marketing for nonprofit organizations Philip Kotler ; Alan R. Andreasen |
| title_new | Andreasen, Alan R. Strategic marketing for nonprofit organizations |
| title_short | Strategic marketing for nonprofit organizations |
| title_sort | strategic marketing for nonprofit organizations |
| topic | Associations sans but lucratif - Marketing Nonprofit-Organisation (DE-588)4293729-2 gnd Soziomarketing (DE-588)4116549-4 gnd Strategisches Management (DE-588)4124261-0 gnd Nonprofit-Bereich (DE-588)4115404-6 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Associations sans but lucratif - Marketing Nonprofit-Organisation Soziomarketing Strategisches Management Nonprofit-Bereich Marketing Fallstudiensammlung |
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