APA (7th ed.) Citation

Cravens, D. W. (1997). Strategic marketing (Fitth edition.). Irwin.

Chicago Style (17th ed.) Citation

Cravens, David W. Strategic Marketing. Fitth edition. Chicago, Ill. ; Bogotá ; Boston ; Buenos Aires: Irwin, 1997.

MLA (9th ed.) Citation

Cravens, David W. Strategic Marketing. Fitth edition. Irwin, 1997.