APA (7th ed.) Citation

(1996). New product development: A reader. Dryden Press.

Chicago Style (17th ed.) Citation

New Product Development: A Reader. London [u.a.]: Dryden Press, 1996.

MLA (9th ed.) Citation

New Product Development: A Reader. Dryden Press, 1996.

Warning: These citations may not always be 100% accurate.