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Bibliographische Detailangaben
Vorheriger Titel:	Lamb, Charles W. Principles of marketing
Hauptverfasser:	Lamb, Charles W. 1944- (VerfasserIn), Hair, Joseph F. 1944- (VerfasserIn), McDaniel, Carl D. 1941- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Cincinnati, Ohio South-Western College Publ. 1996
Ausgabe:	3. ed.
Schlagworte:	Marketing Marketing > Management Fallstudiensammlung
Beschreibung:	LIII, 890 S. Ill., graph. Darst. 29 cm 1 CD-ROM (12 cm)
ISBN:	0538849487

Internformat

MARC


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100	1		\|a Lamb, Charles W. \|d 1944- \|e Verfasser \|0 (DE-588)137931328 \|4 aut
245	1	0	\|a Marketing \|c Charles W. Lamb ; Joseph F. Hair ; Carl McDaniel
250			\|a 3. ed.
264		1	\|a Cincinnati, Ohio \|b South-Western College Publ. \|c 1996
300			\|a LIII, 890 S. \|b Ill., graph. Darst. \|c 29 cm \|e 1 CD-ROM (12 cm)
336			\|b txt \|2 rdacontent
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338			\|b nc \|2 rdacarrier
650		4	\|a Marketing
650		4	\|a Marketing \|x Management
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700	1		\|a Hair, Joseph F. \|d 1944- \|e Verfasser \|0 (DE-588)135615828 \|4 aut
700	1		\|a McDaniel, Carl D. \|d 1941- \|e Verfasser \|0 (DE-588)128647450 \|4 aut
780	0	0	\|i Frühere Auflage \|a Lamb, Charles W. \|t Principles of marketing
999			\|a oai:aleph.bib-bvb.de:BVB01-007558468
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk

Datensatz im Suchindex

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author	Lamb, Charles W. 1944- Hair, Joseph F. 1944- McDaniel, Carl D. 1941-
author_GND	(DE-588)137931328 (DE-588)135615828 (DE-588)128647450
author_facet	Lamb, Charles W. 1944- Hair, Joseph F. 1944- McDaniel, Carl D. 1941-
author_role	aut aut aut
author_sort	Lamb, Charles W. 1944-
author_variant	c w l cw cwl j f h jf jfh c d m cd cdm
building	Verbundindex
bvnumber	BV011259297
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415.L2624 1996
callnumber-search	HF5415.L2624 1996
callnumber-sort	HF 45415 L2624 41996
callnumber-subject	HF - Commerce
classification_rvk	QP 600
ctrlnum	(OCoLC)633666101 (DE-599)BVBBV011259297
dewey-full	658.820
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8 20
dewey-search	658.8 20
dewey-sort	3658.8 220
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	3. ed.
format	Book
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genre	1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content
genre_facet	Fallstudiensammlung
id	DE-604.BV011259297
illustrated	Illustrated
indexdate	2024-07-09T18:06:42Z
institution	BVB
isbn	0538849487
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-007558468
oclc_num	633666101
open_access_boolean
owner	DE-703 DE-521
owner_facet	DE-703 DE-521
physical	LIII, 890 S. Ill., graph. Darst. 29 cm 1 CD-ROM (12 cm)
publishDate	1996
publishDateSearch	1996
publishDateSort	1996
publisher	South-Western College Publ.
record_format	marc
spelling	Lamb, Charles W. 1944- Verfasser (DE-588)137931328 aut Marketing Charles W. Lamb ; Joseph F. Hair ; Carl McDaniel 3. ed. Cincinnati, Ohio South-Western College Publ. 1996 LIII, 890 S. Ill., graph. Darst. 29 cm 1 CD-ROM (12 cm) txt rdacontent n rdamedia nc rdacarrier Marketing Marketing Management Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 Hair, Joseph F. 1944- Verfasser (DE-588)135615828 aut McDaniel, Carl D. 1941- Verfasser (DE-588)128647450 aut Frühere Auflage Lamb, Charles W. Principles of marketing 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Lamb, Charles W. 1944- Hair, Joseph F. 1944- McDaniel, Carl D. 1941- Marketing Marketing Marketing Management Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4522595-3
title	Marketing
title_auth	Marketing
title_exact_search	Marketing
title_full	Marketing Charles W. Lamb ; Joseph F. Hair ; Carl McDaniel
title_fullStr	Marketing Charles W. Lamb ; Joseph F. Hair ; Carl McDaniel
title_full_unstemmed	Marketing Charles W. Lamb ; Joseph F. Hair ; Carl McDaniel
title_old	Lamb, Charles W. Principles of marketing
title_short	Marketing
title_sort	marketing
topic	Marketing Marketing Management Marketing (DE-588)4037589-4 gnd
topic_facet	Marketing Marketing Management Fallstudiensammlung
work_keys_str_mv	AT lambcharlesw marketing AT hairjosephf marketing AT mcdanielcarld marketing

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