Harvesting minds: how TV commercials control kids
What happens when kids are held captive to an endless stream of MTV-like television commercials? Armed with a tape recorder, Roy F. Fox, a language and literacy researcher, spent two years interviewing over 200 students in rural Missouri schools. Why? Because more than 8 million students in 40% of A...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Westport, Conn. [u.a.]
Praeger
1996
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | What happens when kids are held captive to an endless stream of MTV-like television commercials? Armed with a tape recorder, Roy F. Fox, a language and literacy researcher, spent two years interviewing over 200 students in rural Missouri schools. Why? Because more than 8 million students in 40% of America's schools, every day, watch TV commercials as part of Channel One's news broadcast. Students read commercials far more often than they read Romeo and Juliet. These ads now constitute America's only national curriculum. In this ground-breaking study, Fox explores how these commercials affect kids' thinking, language, and behavior. He found that such ads do indeed help shape children into more active consumers. For example, months after a pizza commercial had stopped airing, students reported that one brief scene showed a couple on an airplane. The plane's seats, students noted, were "red with little blue squares that have arrows sticking out of them." Also, kids "blurred" one type of TV text with another, often mistaking Pepsi ads for public service announcements. Kids "replayed" commercials by repeating or reconstructing an ad in some way - by singing songs, jingles, and catch-phrases; by cheering at sports events (one crowd at a school football game erupted into the Domino's pizza cheer); by creating art projects that mirrored specific commercials, and even by dreaming about commercials (the product, not the dreamer, is the star) |
| Beschreibung: | XX, 210 S. Ill. |
| ISBN: | 0275952037 |
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| 520 | 3 | |a What happens when kids are held captive to an endless stream of MTV-like television commercials? Armed with a tape recorder, Roy F. Fox, a language and literacy researcher, spent two years interviewing over 200 students in rural Missouri schools. Why? Because more than 8 million students in 40% of America's schools, every day, watch TV commercials as part of Channel One's news broadcast. Students read commercials far more often than they read Romeo and Juliet. These ads now constitute America's only national curriculum. In this ground-breaking study, Fox explores how these commercials affect kids' thinking, language, and behavior. He found that such ads do indeed help shape children into more active consumers. For example, months after a pizza commercial had stopped airing, students reported that one brief scene showed a couple on an airplane. The plane's seats, students noted, were "red with little blue squares that have arrows sticking out of them." | |
| 520 | |a Also, kids "blurred" one type of TV text with another, often mistaking Pepsi ads for public service announcements. Kids "replayed" commercials by repeating or reconstructing an ad in some way - by singing songs, jingles, and catch-phrases; by cheering at sports events (one crowd at a school football game erupted into the Domino's pizza cheer); by creating art projects that mirrored specific commercials, and even by dreaming about commercials (the product, not the dreamer, is the star) | ||
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Foreword: Invasion of the Story Sellers
George Gerbner ix
Acknowledgments xv
Introduction xvii
1. Kids and Commercials 1
2. How Well Do Kids Know Commercials? 27
3. How Do Kids Respond to Commercials? 39
4. How Do Kids Evaluate Commercials? 61
5. How Do Commercials Affect Kids Behavior? 91
6. How Do Commercials Affect Kids Consumer Behavior? 127
7. Conclusions and Recommendations 147
8. What Can We Do Right Now? 167
Works Cited 197
Index 203
|
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| spelling | Fox, Roy F. Verfasser aut Harvesting minds how TV commercials control kids Roy F. Fox 1. publ. Westport, Conn. [u.a.] Praeger 1996 XX, 210 S. Ill. txt rdacontent n rdamedia nc rdacarrier What happens when kids are held captive to an endless stream of MTV-like television commercials? Armed with a tape recorder, Roy F. Fox, a language and literacy researcher, spent two years interviewing over 200 students in rural Missouri schools. Why? Because more than 8 million students in 40% of America's schools, every day, watch TV commercials as part of Channel One's news broadcast. Students read commercials far more often than they read Romeo and Juliet. These ads now constitute America's only national curriculum. In this ground-breaking study, Fox explores how these commercials affect kids' thinking, language, and behavior. He found that such ads do indeed help shape children into more active consumers. For example, months after a pizza commercial had stopped airing, students reported that one brief scene showed a couple on an airplane. The plane's seats, students noted, were "red with little blue squares that have arrows sticking out of them." Also, kids "blurred" one type of TV text with another, often mistaking Pepsi ads for public service announcements. Kids "replayed" commercials by repeating or reconstructing an ad in some way - by singing songs, jingles, and catch-phrases; by cheering at sports events (one crowd at a school football game erupted into the Domino's pizza cheer); by creating art projects that mirrored specific commercials, and even by dreaming about commercials (the product, not the dreamer, is the star) Kinderen gtt Publicité dans les écoles - États-Unis Publicité télévisée et enfants - États-Unis Reclamefilms gtt Televisie gtt Télévision en éducation - États-Unis Kind Commercialism in schools United States Television advertising and children United States Television in education United States Werbesendung (DE-588)4189638-5 gnd rswk-swf Kind (DE-588)4030550-8 gnd rswk-swf Fernsehsendung (DE-588)4016842-6 gnd rswk-swf USA Großbritannien (DE-588)4022153-2 gnd rswk-swf Großbritannien (DE-588)4022153-2 g Werbesendung (DE-588)4189638-5 s Fernsehsendung (DE-588)4016842-6 s Kind (DE-588)4030550-8 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007532284&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Fox, Roy F. Harvesting minds how TV commercials control kids Kinderen gtt Publicité dans les écoles - États-Unis Publicité télévisée et enfants - États-Unis Reclamefilms gtt Televisie gtt Télévision en éducation - États-Unis Kind Commercialism in schools United States Television advertising and children United States Television in education United States Werbesendung (DE-588)4189638-5 gnd Kind (DE-588)4030550-8 gnd Fernsehsendung (DE-588)4016842-6 gnd |
| subject_GND | (DE-588)4189638-5 (DE-588)4030550-8 (DE-588)4016842-6 (DE-588)4022153-2 |
| title | Harvesting minds how TV commercials control kids |
| title_auth | Harvesting minds how TV commercials control kids |
| title_exact_search | Harvesting minds how TV commercials control kids |
| title_full | Harvesting minds how TV commercials control kids Roy F. Fox |
| title_fullStr | Harvesting minds how TV commercials control kids Roy F. Fox |
| title_full_unstemmed | Harvesting minds how TV commercials control kids Roy F. Fox |
| title_short | Harvesting minds |
| title_sort | harvesting minds how tv commercials control kids |
| title_sub | how TV commercials control kids |
| topic | Kinderen gtt Publicité dans les écoles - États-Unis Publicité télévisée et enfants - États-Unis Reclamefilms gtt Televisie gtt Télévision en éducation - États-Unis Kind Commercialism in schools United States Television advertising and children United States Television in education United States Werbesendung (DE-588)4189638-5 gnd Kind (DE-588)4030550-8 gnd Fernsehsendung (DE-588)4016842-6 gnd |
| topic_facet | Kinderen Publicité dans les écoles - États-Unis Publicité télévisée et enfants - États-Unis Reclamefilms Televisie Télévision en éducation - États-Unis Kind Commercialism in schools United States Television advertising and children United States Television in education United States Werbesendung Fernsehsendung USA Großbritannien |
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