The business of economics:
Kay's overall purpose is to show that economics can and should be brought to the analysis of business problems. In doing so he distinguishes his approach from that of the forecasters and the formula-bound, and those on the other hand who suggest abandoning economics in our postmodern complex wo...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford [u.a.]
Oxford Univ. Press
1996
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | Kay's overall purpose is to show that economics can and should be brought to the analysis of business problems. In doing so he distinguishes his approach from that of the forecasters and the formula-bound, and those on the other hand who suggest abandoning economics in our postmodern complex world. |
| Beschreibung: | XII, 216 S. graph. Darst. |
| ISBN: | 0198292228 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text |
CONTENTS
List of Figures
xi
List of Tables
xii
Part I Economics in Business
1
1.
Economics and Business
3
2.
The Failures of Forecasting
9
3.
Economic Models
14
What is
a macroeconomic
model?
The uses of models
4.
Uses and Abuses of Economics
20
Taxis or taxes?
The death of economics?
5.
Can There Be a Science of Business?
26
Quacks and gurus
Galileo's telescope
Good food costs less at Sainsbury's
Part II Competitive Advantage
33
6.
The Structure of Strategy
35
7.
Competitive Advantage
50
8.
Adding Value
57
9.
No Free Lunches
64
The irrelevance of finance
Father Christmas does not exist
10.
The Competitive Advantage of Nations
69
Part III Corporate Personality: Shareholders and Stakeholders
81
11.
Relationships and Commitments
83
Trust or contract?
Characteristics and policies
CONTENTS
ІХ
Objectives
and outcomes
86
12.
Contracts or Relationships
89
13.
Corporate Governance
105
14.
The Customer Corporation
122
15.
Inclusive Economies
137
Part IV Using Economics
149
16.
Applying Economics
151
Just rewards
What's in a name?
Reflections from the seaside
Falling prices
Blessed are the metal bashers
17.
The Strategic Audit
163
18.
Pricing the Tunnel
175
19.
The Media Revolution
188
20.
Firms and Industries
193
Insurance with coffee
The sport of sheikhs
The Saatchi story
Best advice
The core business: do peaches need cream?
When firms consolidate
References
207
Index
211 |
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| discipline | Wirtschaftswissenschaften |
| format | Book |
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| indexdate | 2024-08-14T00:55:28Z |
| institution | BVB |
| isbn | 0198292228 |
| language | English |
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| spelling | Kay, John 1948- Verfasser (DE-588)128519762 aut The business of economics John Kay Oxford [u.a.] Oxford Univ. Press 1996 XII, 216 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Kay's overall purpose is to show that economics can and should be brought to the analysis of business problems. In doing so he distinguishes his approach from that of the forecasters and the formula-bound, and those on the other hand who suggest abandoning economics in our postmodern complex world. Affaires Bedrijfseconomie gtt Negocios Économie politique Wirtschaft Business Economics Management (DE-588)4037278-9 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Betriebswirtschaftslehre (DE-588)4069402-1 gnd rswk-swf Großbritannien (DE-588)4022153-2 gnd rswk-swf Großbritannien (DE-588)4022153-2 g Betriebswirtschaftslehre (DE-588)4069402-1 s DE-604 Unternehmen (DE-588)4061963-1 s Management (DE-588)4037278-9 s Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007518343&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Kay, John 1948- The business of economics Affaires Bedrijfseconomie gtt Negocios Économie politique Wirtschaft Business Economics Management (DE-588)4037278-9 gnd Unternehmen (DE-588)4061963-1 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd |
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| title | The business of economics |
| title_auth | The business of economics |
| title_exact_search | The business of economics |
| title_full | The business of economics John Kay |
| title_fullStr | The business of economics John Kay |
| title_full_unstemmed | The business of economics John Kay |
| title_short | The business of economics |
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