Stratégies publicitaires: de l'étude mercatique au choix des médias
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | French |
| Published: |
Rosny
Bréal
1994
|
| Edition: | 3. éd. |
| Series: | Collection Synergies
|
| Subjects: | |
| Physical Description: | 492 S. Ill., zahlr. graph. Darst. |
| ISBN: | 2853947343 |
Staff View
MARC
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| 245 | 1 | 0 | |a Stratégies publicitaires |b de l'étude mercatique au choix des médias |c Luc Marcenac ; Alain Milon ; Serge-Henri Saint Michel |
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| 490 | 0 | |a Collection Synergies | |
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| 700 | 1 | |a Milon, Alain |d 1956- |e Verfasser |0 (DE-588)137904762 |4 aut | |
| 700 | 1 | |a Saint Michel, Serge-Henri |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-007497842 | ||
Record in the Search Index
| _version_ | 1804125676257673216 |
|---|---|
| any_adam_object | |
| author | Marcenac, Luc Milon, Alain 1956- Saint Michel, Serge-Henri |
| author_GND | (DE-588)137904762 |
| author_facet | Marcenac, Luc Milon, Alain 1956- Saint Michel, Serge-Henri |
| author_role | aut aut aut |
| author_sort | Marcenac, Luc |
| author_variant | l m lm a m am m s h s msh mshs |
| building | Verbundindex |
| bvnumber | BV011180802 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5826 |
| callnumber-raw | HF5826.5M37 1994 |
| callnumber-search | HF5826.5M37 1994 |
| callnumber-sort | HF 45826.5 M37 41994 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 17200 |
| ctrlnum | (OCoLC)32381699 (DE-599)BVBBV011180802 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | 3. éd. |
| format | Book |
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| id | DE-604.BV011180802 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:05:20Z |
| institution | BVB |
| isbn | 2853947343 |
| language | French |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007497842 |
| oclc_num | 32381699 |
| open_access_boolean | |
| owner | DE-739 |
| owner_facet | DE-739 |
| physical | 492 S. Ill., zahlr. graph. Darst. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | Bréal |
| record_format | marc |
| series2 | Collection Synergies |
| spelling | Marcenac, Luc Verfasser aut Stratégies publicitaires de l'étude mercatique au choix des médias Luc Marcenac ; Alain Milon ; Serge-Henri Saint Michel 3. éd. Rosny Bréal 1994 492 S. Ill., zahlr. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Collection Synergies Plans médias Publicité - France ram Milon, Alain 1956- Verfasser (DE-588)137904762 aut Saint Michel, Serge-Henri Verfasser aut |
| spellingShingle | Marcenac, Luc Milon, Alain 1956- Saint Michel, Serge-Henri Stratégies publicitaires de l'étude mercatique au choix des médias Plans médias Publicité - France ram |
| title | Stratégies publicitaires de l'étude mercatique au choix des médias |
| title_auth | Stratégies publicitaires de l'étude mercatique au choix des médias |
| title_exact_search | Stratégies publicitaires de l'étude mercatique au choix des médias |
| title_full | Stratégies publicitaires de l'étude mercatique au choix des médias Luc Marcenac ; Alain Milon ; Serge-Henri Saint Michel |
| title_fullStr | Stratégies publicitaires de l'étude mercatique au choix des médias Luc Marcenac ; Alain Milon ; Serge-Henri Saint Michel |
| title_full_unstemmed | Stratégies publicitaires de l'étude mercatique au choix des médias Luc Marcenac ; Alain Milon ; Serge-Henri Saint Michel |
| title_short | Stratégies publicitaires |
| title_sort | strategies publicitaires de l etude mercatique au choix des medias |
| title_sub | de l'étude mercatique au choix des médias |
| topic | Plans médias Publicité - France ram |
| topic_facet | Plans médias Publicité - France |
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