APA (7th ed.) Citation

Kotler, P. (1997). Marketing management: Analysis, planning, implementation, and control (9. ed.). Prentice Hall Internat.

Chicago Style (17th ed.) Citation

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 9. ed. Upper Saddle River, NJ [u.a.]: Prentice Hall Internat, 1997.

MLA (9th ed.) Citation

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 9. ed. Prentice Hall Internat, 1997.