Marketing information systems: creating competitive advantage in the information age
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Danvers [u.a.]
Boyd & Fraser
1996
|
| Subjects: | |
| Physical Description: | XI, 164 S. graph. Darst. |
| ISBN: | 0877092907 |
Staff View
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| id | DE-604.BV011032844 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:02:55Z |
| institution | BVB |
| isbn | 0877092907 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007387815 |
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| physical | XI, 164 S. graph. Darst. |
| publishDate | 1996 |
| publishDateSearch | 1996 |
| publishDateSort | 1996 |
| publisher | Boyd & Fraser |
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| spelling | Marshall, Kimball P. Verfasser aut Marketing information systems creating competitive advantage in the information age Kimball P. Marshall Danvers [u.a.] Boyd & Fraser 1996 XI, 164 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Management information systems Marketing research Marketing Management Marketinginformationssystem (DE-588)4140243-1 gnd rswk-swf Marketinginformationssystem (DE-588)4140243-1 s DE-604 |
| spellingShingle | Marshall, Kimball P. Marketing information systems creating competitive advantage in the information age Management information systems Marketing research Marketing Management Marketinginformationssystem (DE-588)4140243-1 gnd |
| subject_GND | (DE-588)4140243-1 |
| title | Marketing information systems creating competitive advantage in the information age |
| title_auth | Marketing information systems creating competitive advantage in the information age |
| title_exact_search | Marketing information systems creating competitive advantage in the information age |
| title_full | Marketing information systems creating competitive advantage in the information age Kimball P. Marshall |
| title_fullStr | Marketing information systems creating competitive advantage in the information age Kimball P. Marshall |
| title_full_unstemmed | Marketing information systems creating competitive advantage in the information age Kimball P. Marshall |
| title_short | Marketing information systems |
| title_sort | marketing information systems creating competitive advantage in the information age |
| title_sub | creating competitive advantage in the information age |
| topic | Management information systems Marketing research Marketing Management Marketinginformationssystem (DE-588)4140243-1 gnd |
| topic_facet | Management information systems Marketing research Marketing Management Marketinginformationssystem |
| work_keys_str_mv | AT marshallkimballp marketinginformationsystemscreatingcompetitiveadvantageintheinformationage |