Strategic marketing management: planning and control, analysis and decision
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxford [u.a.]
Butterworth-Heinemann
1995
|
| Edition: | Reprinted |
| Series: | The CIM workbook series : Marketing
BH workbook |
| Subjects: | |
| Physical Description: | XVII, 317 S. |
| ISBN: | 0750619902 |
Staff View
MARC
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV010976893 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:01:59Z |
| institution | BVB |
| isbn | 0750619902 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007345646 |
| oclc_num | 32896289 |
| open_access_boolean | |
| owner | DE-703 |
| owner_facet | DE-703 |
| physical | XVII, 317 S. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| series2 | The CIM workbook series : Marketing BH workbook |
| spelling | Fifield, Paul Verfasser aut Strategic marketing management planning and control, analysis and decision Paul Fifield and Colin Gilligan Reprinted Oxford [u.a.] Butterworth-Heinemann 1995 XVII, 317 S. txt rdacontent n rdamedia nc rdacarrier The CIM workbook series : Marketing BH workbook Marketing Decision making Marketing Management Strategic planning Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Gilligan, Colin Verfasser aut |
| spellingShingle | Fifield, Paul Gilligan, Colin Strategic marketing management planning and control, analysis and decision Marketing Decision making Marketing Management Strategic planning Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4124261-0 |
| title | Strategic marketing management planning and control, analysis and decision |
| title_auth | Strategic marketing management planning and control, analysis and decision |
| title_exact_search | Strategic marketing management planning and control, analysis and decision |
| title_full | Strategic marketing management planning and control, analysis and decision Paul Fifield and Colin Gilligan |
| title_fullStr | Strategic marketing management planning and control, analysis and decision Paul Fifield and Colin Gilligan |
| title_full_unstemmed | Strategic marketing management planning and control, analysis and decision Paul Fifield and Colin Gilligan |
| title_short | Strategic marketing management |
| title_sort | strategic marketing management planning and control analysis and decision |
| title_sub | planning and control, analysis and decision |
| topic | Marketing Decision making Marketing Management Strategic planning Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing Decision making Marketing Management Strategic planning Marketing Strategisches Management |
| work_keys_str_mv | AT fifieldpaul strategicmarketingmanagementplanningandcontrolanalysisanddecision AT gilligancolin strategicmarketingmanagementplanningandcontrolanalysisanddecision |