International and global marketing: concepts and cases
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Chicago u.a.
Irwin
1995
|
| Series: | The Irwin series in marketing
|
| Subjects: | |
| Item Description: | Nebent.: International & global marketing |
| Physical Description: | XIII, 640 S. Ill., graph. Darst. |
| ISBN: | 0256157235 |
Staff View
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| indexdate | 2024-07-09T18:01:56Z |
| institution | BVB |
| isbn | 0256157235 |
| language | English |
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| physical | XIII, 640 S. Ill., graph. Darst. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | Irwin |
| record_format | marc |
| series2 | The Irwin series in marketing |
| spelling | International and global marketing concepts and cases Taylor W. Meloan ... [ed.] Chicago u.a. Irwin 1995 XIII, 640 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing Nebent.: International & global marketing Export marketing Export marketing Case studies Internationales Marketing (DE-588)4125431-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content (DE-588)4522595-3 Fallstudiensammlung gnd-content Internationales Marketing (DE-588)4125431-4 s DE-604 Meloan, Taylor W. Sonstige oth |
| spellingShingle | International and global marketing concepts and cases Export marketing Export marketing Case studies Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4143413-4 (DE-588)4522595-3 |
| title | International and global marketing concepts and cases |
| title_auth | International and global marketing concepts and cases |
| title_exact_search | International and global marketing concepts and cases |
| title_full | International and global marketing concepts and cases Taylor W. Meloan ... [ed.] |
| title_fullStr | International and global marketing concepts and cases Taylor W. Meloan ... [ed.] |
| title_full_unstemmed | International and global marketing concepts and cases Taylor W. Meloan ... [ed.] |
| title_short | International and global marketing |
| title_sort | international and global marketing concepts and cases |
| title_sub | concepts and cases |
| topic | Export marketing Export marketing Case studies Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Export marketing Export marketing Case studies Internationales Marketing Aufsatzsammlung Fallstudiensammlung |
| work_keys_str_mv | AT meloantaylorw internationalandglobalmarketingconceptsandcases |