Music in the market:
Here is a detailed overview of the business of popular music. No study of popular music - its artists, recordings, and songs - is complete without perspective on the companies that deliver this music to the public. Don Cusic shows how the music business fits into popular culture and exactly how popu...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Bowling Green, OH
Bowling Green State Univ. Popular Press
1996
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | Here is a detailed overview of the business of popular music. No study of popular music - its artists, recordings, and songs - is complete without perspective on the companies that deliver this music to the public. Don Cusic shows how the music business fits into popular culture and exactly how popular music is disseminated in the American commercial market. This book explores the relationship of popular music and popular culture, the money flow, talent acquisition and development, artwork and promotion, and the strategies of multinational recording companies as they market music to consumers through media and retailers. In addition, the book discusses the marketing of specialty musics, such as classical, gospel, jazz, bluegrass, rap, and folk, by small, independent labels Students and scholars of popular culture, as well as fans of popular music, will find Music in the Market invaluable as it explains how music becomes part of our lives from the perspective of the music business. To understand the music business is to understand the link between artists, market, and consumers |
| Beschreibung: | VIII, 189 S. |
| ISBN: | 0879726938 |
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| 520 | 3 | |a Here is a detailed overview of the business of popular music. No study of popular music - its artists, recordings, and songs - is complete without perspective on the companies that deliver this music to the public. Don Cusic shows how the music business fits into popular culture and exactly how popular music is disseminated in the American commercial market. This book explores the relationship of popular music and popular culture, the money flow, talent acquisition and development, artwork and promotion, and the strategies of multinational recording companies as they market music to consumers through media and retailers. In addition, the book discusses the marketing of specialty musics, such as classical, gospel, jazz, bluegrass, rap, and folk, by small, independent labels | |
| 520 | |a Students and scholars of popular culture, as well as fans of popular music, will find Music in the Market invaluable as it explains how music becomes part of our lives from the perspective of the music business. To understand the music business is to understand the link between artists, market, and consumers | ||
| 650 | 7 | |a Economische aspecten |2 gtt | |
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Datensatz im Suchindex
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| adam_text | Contents
Acknowledgments vii
Introduction 1
1. Music and Popular Culture 5
2. Watching the Money Flow 21
3. Artists and Management 31
4. The Record Label 41
5. Retailers and Record Companies 63
6. Radio and Record Labels 73
7. Publicity and Advertising in the Media 93
8. Independent Labels and Specialty Music 117
9. Technology, Special Marketing, and Discography 149
Conclusion 169
Appendix 173
Selected Bibliography 181
Index 185
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| spelling | Cusic, Don Verfasser aut Music in the market Don Cusic Bowling Green, OH Bowling Green State Univ. Popular Press 1996 VIII, 189 S. txt rdacontent n rdamedia nc rdacarrier Here is a detailed overview of the business of popular music. No study of popular music - its artists, recordings, and songs - is complete without perspective on the companies that deliver this music to the public. Don Cusic shows how the music business fits into popular culture and exactly how popular music is disseminated in the American commercial market. This book explores the relationship of popular music and popular culture, the money flow, talent acquisition and development, artwork and promotion, and the strategies of multinational recording companies as they market music to consumers through media and retailers. In addition, the book discusses the marketing of specialty musics, such as classical, gospel, jazz, bluegrass, rap, and folk, by small, independent labels Students and scholars of popular culture, as well as fans of popular music, will find Music in the Market invaluable as it explains how music becomes part of our lives from the perspective of the music business. To understand the music business is to understand the link between artists, market, and consumers Economische aspecten gtt Musique - Industrie Musique populaire - Aspect économique Populaire muziek gtt Wirtschaft Music trade Popular music Economic aspects Musikwirtschaft (DE-588)4268614-3 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Musikwirtschaft (DE-588)4268614-3 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007341955&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Cusic, Don Music in the market Economische aspecten gtt Musique - Industrie Musique populaire - Aspect économique Populaire muziek gtt Wirtschaft Music trade Popular music Economic aspects Musikwirtschaft (DE-588)4268614-3 gnd |
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| title | Music in the market |
| title_auth | Music in the market |
| title_exact_search | Music in the market |
| title_full | Music in the market Don Cusic |
| title_fullStr | Music in the market Don Cusic |
| title_full_unstemmed | Music in the market Don Cusic |
| title_short | Music in the market |
| title_sort | music in the market |
| topic | Economische aspecten gtt Musique - Industrie Musique populaire - Aspect économique Populaire muziek gtt Wirtschaft Music trade Popular music Economic aspects Musikwirtschaft (DE-588)4268614-3 gnd |
| topic_facet | Economische aspecten Musique - Industrie Musique populaire - Aspect économique Populaire muziek Wirtschaft Music trade Popular music Economic aspects Musikwirtschaft USA |
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