Total innovation management: in 7 Schritten zum Erfolg
Saved in:
| Format: | Book |
|---|---|
| Language: | German |
| Published: |
Düsseldorf
ECON-Verl.
1996
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | 288 S. zahlr. Ill. |
| ISBN: | 343019606X |
Staff View
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| 700 | 1 | |a Geckeler, Hermann |e Sonstige |4 oth | |
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Record in the Search Index
| _version_ | 1804125454630649856 |
|---|---|
| adam_text | Vorwort
Unsere Zeit braucht Innovationen 11
Einleitung 15
Das Innovationsdilemma 19
Total Innovation Management 27
Kreativität als Voraussetzung für Innovation 73
In sieben Schritten zur Innovation 85
Schritt 1: Chancen erkennen 91
Schritt 2: Ideen systematisch generieren 139
Schritt 3: Ideen bewerten, selektieren, aufbereiten 159
Schritt 4: Ideenmarketing, Teil 1 167
Schritt 5: Innovationsorientiertes Projektmanagement 179
Schritt 6: Ideenmarketing, Teil 2 203
Schritt 7: Realisierung bzw. Einführung 213
Innovationsorientierte Marketingforschung 221
Innovationsförderndes Personalmanagement
Werner Schieche 233
Kommunikation im Innovationsprozess
Wolf Henning Kriebel 247
Innovation im Direktmarketing
Wolfram Ullmann 255
Design als Quelle von Innovation
Frdnk Peter Hartmann 275
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| illustrated | Illustrated |
| indexdate | 2024-07-09T18:01:49Z |
| institution | BVB |
| isbn | 343019606X |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007337484 |
| oclc_num | 441310846 |
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| physical | 288 S. zahlr. Ill. |
| publishDate | 1996 |
| publishDateSearch | 1996 |
| publishDateSort | 1996 |
| publisher | ECON-Verl. |
| record_format | marc |
| spelling | Total innovation management in 7 Schritten zum Erfolg Michael Lambertz ; Hermann Geckeler Düsseldorf ECON-Verl. 1996 288 S. zahlr. Ill. txt rdacontent n rdamedia nc rdacarrier Innovationsmanagement (DE-588)4161817-8 gnd rswk-swf Innovationsmanagement (DE-588)4161817-8 s DE-604 Lambertz, Michael Sonstige oth Geckeler, Hermann Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007337484&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Total innovation management in 7 Schritten zum Erfolg Innovationsmanagement (DE-588)4161817-8 gnd |
| subject_GND | (DE-588)4161817-8 |
| title | Total innovation management in 7 Schritten zum Erfolg |
| title_auth | Total innovation management in 7 Schritten zum Erfolg |
| title_exact_search | Total innovation management in 7 Schritten zum Erfolg |
| title_full | Total innovation management in 7 Schritten zum Erfolg Michael Lambertz ; Hermann Geckeler |
| title_fullStr | Total innovation management in 7 Schritten zum Erfolg Michael Lambertz ; Hermann Geckeler |
| title_full_unstemmed | Total innovation management in 7 Schritten zum Erfolg Michael Lambertz ; Hermann Geckeler |
| title_short | Total innovation management |
| title_sort | total innovation management in 7 schritten zum erfolg |
| title_sub | in 7 Schritten zum Erfolg |
| topic | Innovationsmanagement (DE-588)4161817-8 gnd |
| topic_facet | Innovationsmanagement |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007337484&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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