Marketing fängt beim Kunden an: Bottom-up-Marketing - Taktik geht vor Strategie
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | German English |
| Published: |
München
Heyne
1996
|
| Edition: | Ungekürzte Taschenbuchausg. |
| Series: | Heyne Business
22/2022 |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Lizenz des Campus-Verl., Frankfurt/Main |
| Physical Description: | 189 S. |
| ISBN: | 3453099117 |
Staff View
MARC
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Record in the Search Index
| _version_ | 1805067622171017216 |
|---|---|
| adam_text |
INHALT
EINFUEHRUNG
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9
KAPITEL
1.
TAKTIK
DIKTIERT
DIE
STRATEGIE
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11
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2.
DEN
ELFENBEINTURM
VERLASSEN
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DIE
TRENDS
IM
AUGE
BEHALTEN
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KRAEFTE
KONZENTRIEREN
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WIE
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IHRE
TAKTIK
FINDEN
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WIE
SIE
IHRE
STRATEGIE
ENTWICKELN
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92
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EINE
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FUER
AVON
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MUESSEN
ETWAS
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WIE
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IHRE
STRATEGIE
TESTEN
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WIE
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IHRE
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VERKAUFEN
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13.
ZUGANG
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EINEN
AUSSENSEITER
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| any_adam_object | 1 |
| author | Ries, Al Trout, Jack 1935-2017 |
| author_GND | (DE-588)110757157 |
| author_facet | Ries, Al Trout, Jack 1935-2017 |
| author_role | aut aut |
| author_sort | Ries, Al |
| author_variant | a r ar j t jt |
| building | Verbundindex |
| bvnumber | BV010915183 |
| classification_rvk | QP 600 QP 612 |
| classification_tum | WIR 810f |
| ctrlnum | (OCoLC)75766648 (DE-599)BVBBV010915183 |
| discipline | Wirtschaftswissenschaften |
| edition | Ungekürzte Taschenbuchausg. |
| format | Book |
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| id | DE-604.BV010915183 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-20T03:37:08Z |
| institution | BVB |
| isbn | 3453099117 |
| language | German English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007302281 |
| oclc_num | 75766648 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-12 DE-1028 DE-526 DE-634 |
| owner_facet | DE-19 DE-BY-UBM DE-12 DE-1028 DE-526 DE-634 |
| physical | 189 S. |
| publishDate | 1996 |
| publishDateSearch | 1996 |
| publishDateSort | 1996 |
| publisher | Heyne |
| record_format | marc |
| series | Heyne Business |
| series2 | Heyne Business |
| spelling | Ries, Al Verfasser aut Bottom-up marketing Marketing fängt beim Kunden an Bottom-up-Marketing - Taktik geht vor Strategie Al Ries ; Jack Trout Ungekürzte Taschenbuchausg. München Heyne 1996 189 S. txt rdacontent n rdamedia nc rdacarrier Heyne Business 22/2022 Lizenz des Campus-Verl., Frankfurt/Main Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Bottom-up-Prinzip (DE-588)4243684-9 gnd rswk-swf Marketing (DE-588)4037589-4 s Bottom-up-Prinzip (DE-588)4243684-9 s DE-604 Strategisches Management (DE-588)4124261-0 s 1\p DE-604 Marketingmanagement (DE-588)4168907-0 s 2\p DE-604 Marketingstrategie (DE-588)4120697-6 s 3\p DE-604 Trout, Jack 1935-2017 Verfasser (DE-588)110757157 aut Heyne Business 22/2022 (DE-604)BV023813948 22/2022 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007302281&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Ries, Al Trout, Jack 1935-2017 Marketing fängt beim Kunden an Bottom-up-Marketing - Taktik geht vor Strategie Heyne Business Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Bottom-up-Prinzip (DE-588)4243684-9 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4124261-0 (DE-588)4120697-6 (DE-588)4243684-9 |
| title | Marketing fängt beim Kunden an Bottom-up-Marketing - Taktik geht vor Strategie |
| title_alt | Bottom-up marketing |
| title_auth | Marketing fängt beim Kunden an Bottom-up-Marketing - Taktik geht vor Strategie |
| title_exact_search | Marketing fängt beim Kunden an Bottom-up-Marketing - Taktik geht vor Strategie |
| title_full | Marketing fängt beim Kunden an Bottom-up-Marketing - Taktik geht vor Strategie Al Ries ; Jack Trout |
| title_fullStr | Marketing fängt beim Kunden an Bottom-up-Marketing - Taktik geht vor Strategie Al Ries ; Jack Trout |
| title_full_unstemmed | Marketing fängt beim Kunden an Bottom-up-Marketing - Taktik geht vor Strategie Al Ries ; Jack Trout |
| title_short | Marketing fängt beim Kunden an |
| title_sort | marketing fangt beim kunden an bottom up marketing taktik geht vor strategie |
| title_sub | Bottom-up-Marketing - Taktik geht vor Strategie |
| topic | Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Bottom-up-Prinzip (DE-588)4243684-9 gnd |
| topic_facet | Marketing Marketingmanagement Strategisches Management Marketingstrategie Bottom-up-Prinzip |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007302281&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV023813948 |
| work_keys_str_mv | AT riesal bottomupmarketing AT troutjack bottomupmarketing AT riesal marketingfangtbeimkundenanbottomupmarketingtaktikgehtvorstrategie AT troutjack marketingfangtbeimkundenanbottomupmarketingtaktikgehtvorstrategie |