Music as big business may be decades old, but only recently have its business methods copied those of other industries: the point now is not music but its marketing. By 1994, more than a decade after the dawn of MTV and the age of the compact disc, over 90 percent of the nation's music distribu...

Full description

Bibliographic Details

Main Author:	Haring, Bruce (Author)
Format:	Book
Language:	English
Published:	New York, NY Carol Publ. Group 1996
Series:	A Birch Lane Press book
Subjects:	Musik Music trade > United States Music > Economic aspects Sound recording industry > United States Musikwirtschaft Popmusik USA
Summary:	Music as big business may be decades old, but only recently have its business methods copied those of other industries: the point now is not music but its marketing. By 1994, more than a decade after the dawn of MTV and the age of the compact disc, over 90 percent of the nation's music distribution was consolidated in the grips of six multinational companies. Rock 'n' roll had grown up, bought a proper suit, and gone to work at corporate headquarters But despite the growth and new image, the music business has remained a game played by savvy street-smart executives. Chief among them is Charles Koppelman, a songwriting contemporary of Carole King who went on to become chairman/CEO of EMI Records Group North America, which made him one of the wealthiest and most powerful record moguls in the world As this book shows, EMI knew it could spend millions of dollars on creating new hits like Vanilla Ice, Arrested Development and Wilson Phillips - all artists doomed to eventual failure. Heap on enough hype, though, and the software-hungry corporate giants will fight to swallow any expense in the all-important name of market share
Physical Description:	XII, 226 S. Ill.
ISBN:	1559723165