APA (7th ed.) Citation

Wisner, B. (1996). Applied marketing (1. ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Wisner, Bern. Applied Marketing. 1. ed. Upper Saddle River, N.J: Prentice Hall, 1996.

MLA (9th ed.) Citation

Wisner, Bern. Applied Marketing. 1. ed. Prentice Hall, 1996.