The new competitor intelligence: the complete resource for finding, analyzing, and using information about your competitors
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Wiley
1995
|
| Schriftenreihe: | New directions in business
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIII, 482 S. |
| ISBN: | 0471585084 0471585092 |
Internformat
MARC
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| 245 | 1 | 0 | |a The new competitor intelligence |b the complete resource for finding, analyzing, and using information about your competitors |c Leonard M. Fuld |
| 264 | 1 | |a New York [u.a.] |b Wiley |c 1995 | |
| 300 | |a XIII, 482 S. | ||
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| 650 | 4 | |a Concurrence | |
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| 650 | 4 | |a Intelligence économique | |
| 650 | 4 | |a Business intelligence | |
| 650 | 4 | |a Competition | |
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Datensatz im Suchindex
| _version_ | 1804125338219839488 |
|---|---|
| adam_text | CONTENTS
Introduction: How This Book Will Help You Make
Decisions 1
Strategic Intelligence Index 4
PART ONE LAYING THE FOUNDATION 21
1. Understanding Intelligence 23
What Is Competitor Intelligence? 23
Corporate Intelligence Gathering: A Brief Overview 26
The Jigsaw Puzzle 26
The Cardinal Rule of Intelligence 27
How Intelligence Travels in the Real World 28
Are There Truly Any Business Secrets? 29
The Pointillist Painting—An Intelligence Metaphor 30
Mow Does Intelligence Flow? 31
Five Key Intelligence Factors 31
Ethics and Legalities 32
Creative versus Basic Intelligence Sources 35
Public Does riot Always Mean Published 37
The Business Library: Your First Intelligence Source 39
The Right Research Stuff: Traits to Watch For 41
Assembling Your Research Team or Cluster 42
How to StocK Your Own Intelligence Library 45
2. Getting Started: The Basic Approaches and Techniques 47
Doing Your Homework 47
Who Else Heeds This? : A Big Question 50
X Contents
Research Checklists for the Beginner 50
Know Thy Industry before Thy Target Company 57
How to Use Industry Groups to Your Best Advantage 58
Milking an Article for All It s Worth 68
Interview Techniques 69
The Value of Questionnaires 75
Learn the Lingo: Know the Industry Jargon 78
Beware of Technobabble 79
Who Is an Expert and Where to Find One—Start Inside 79
Friendly versus Unfriendly Sources 81
Steps in Setting Up a Research Project 82
Controlling Time 83
A Checklist of Other Project Management Tips 85
The Importance of Debriefing 87
PART TWO FIND THE BASIC AND
CREATIVE SOURCES 89
3. Federal, State, and Local Sources 91
Financials from Uncle Sam s Library 91
State Your Case: State Corporate Filings 98
Current Industrial Reports: Your Guide to Industry Size
and Market Share 121
Mow to Retrieve Government Documents—The Easy
and Smart Way 1 24
The Ultimate Archive: Your Town 126
Final Advice on Government Documents 129
4. Corporate Intelligence in Print 130
Financial Publications 131
Investments—Manuals, Services, and General
Publications 134
General Industry Information 136
5. Using Databases for Corporate Intelligence 155
The Technology 156
Section I: Mow to Use Databases for Intelligence 157
Section II: A General Listing of U.S. and International
Databases 167
Section III: European and Asia/Pacific
Rim Databases 177
6. International Intelligence: Research Strategies
and Sources 195
Tapping Into U.S. Based Resources 196
Overcoming Cultural and Language Barriers 202
Contents xi
Intelligence Maps: Developing International Research
Strategies 206
Country Specific Research Strategies 209
7. Additional Valuable Sources and Concepts—and
Ways to Apply Them 267
What Did the CEO Say? Ask the Transcript 268
The Patent Hunt 268
The Value of Business School Cases 282
Go Global, Think Local 283
Management Biographies in Print 284
State Industry Directories: Focusing
on Your Market 287
8. Creating Creative Sources 288
How to Create Your Own Creative Intelligence Sources 288
What You Need to Locate Creative Sources 288
The Best Ways to Find Creative Sources 290
9. Building a Financial Statement 293
How to Estimate a Financial Statement 293
Credit Reports 294
Financial Ratios 299
Analyzing with Ratios: What to Watch Out For 300
Finding Financials: Go to the Experts 304
Sources of Business Ratios 306
10. Let Your Fingers Do the Stalking: Using
Yellow Pages and City Directories 308
The Yellow Pages 308
Sleuthing Your Competition with City Directories 31 2
1 1. Additional Creative Sources That Will Pay Off 317
R D: The University Connection 317
newsletters That Tap into the R D Pipeline 319
Faxing for Intelligence 322
Uniform Commercial Codes 322
Industrial Development: The Bond That Eyes 324
Trade Shows: Open Season on Competitors 324
Intelligence Shopping at Trade Shows 325
How Can You Prepare for the Intelligence? 326
Assemble A Pre Show Strategy Kit 328
A Trade Show Intelligence Checklist 328
Buyer s Guides 330
Help Wanted Ads as an Intelligence Source 331
Shopping for Intelligence at the Mall 334
xii Contents
Locating Domestic and Overseas Suppliers through
the FCC 334
Our Effluent Society: Environmental Impact Statements,
a Back Door Approach to Company Intelligence 337
Corrugated Boxes: A Source of Production Data 339
Commercial Banking and the Withdrawal of Information 341
Understanding the Software Industry 343
A Prescription for Pharmaceutical Research 346
Finding Management Out: Getting Information about a
Company s Officers 349
Power Companies: An Underutilized Source 350
Customs House Brokers: Importing
Company Information 350
PIERS: A Unique Source on Exports and Imports 351
Chambers of Commerce: Ubiquitous Intelligence
Gatherers 352
Acquiring Acquisition Intelligence 353
PART THREE ANALYSIS: THE ART AND
THE DISCIPLINE 357
12. A Practical Approach to Analysis: Analytical
Techniques and Cases 359
Section I: Learn to Read the Tea Leaves 360
Section II: Know When to Analyze: The Moment
of Change 362
Section III: Find the Right Framework and
Analysis Tool 369
Intelligence Case 1: Cost Analysis 376
/ Intelligence Case 2: Timelining: Forecasting New Product
Introduction 386
Intelligence Case 3: Future Strategy: Using the SWOT
Technique 391
; Intelligence Case 4: Benchmarking: Understanding and
i Incorporating Industry Best Practices 396
Intelligence Case 5: Inside the Manager s Mind: Mow to
Anticipate Decisions 404
Intelligence Case 6: Finding the Bellwether 410
PART FOUR TAKE ACTION 415
13. How to Build Your Own Intelligence System: A
Corporate Imperative 417
Step 1: Prepare the Organization 418
Step 2: Motivate the Troops 424
Step 3: Store and Deliver the Intelligence 426
Contents xiii
Timing—Reasonable Expectations 433
A Plan for Getting Started 433
14. Security: The Flip Side 437
A Formula for Intelligence Leaks 441
APPENDIX A ADDRESSES AND TELEPHONE
NUMBERS OF PUBLISHERS AND SOURCES 443
Index 479
|
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| ctrlnum | (OCoLC)832312619 (DE-599)BVBBV010851739 |
| dewey-full | 658.4/7 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/7 |
| dewey-search | 658.4/7 |
| dewey-sort | 3658.4 17 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV010851739 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T17:59:58Z |
| institution | BVB |
| isbn | 0471585084 0471585092 |
| language | English |
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| physical | XIII, 482 S. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | Wiley |
| record_format | marc |
| series2 | New directions in business |
| spelling | Fuld, Leonard M. Verfasser aut The new competitor intelligence the complete resource for finding, analyzing, and using information about your competitors Leonard M. Fuld New York [u.a.] Wiley 1995 XIII, 482 S. txt rdacontent n rdamedia nc rdacarrier New directions in business Bedrijfsinformatie gtt Concurrence Concurrentie gtt Intelligence économique Business intelligence Competition Wettbewerb (DE-588)4065835-1 gnd rswk-swf Information (DE-588)4026899-8 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Information (DE-588)4026899-8 s Wettbewerb (DE-588)4065835-1 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007253714&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Fuld, Leonard M. The new competitor intelligence the complete resource for finding, analyzing, and using information about your competitors Bedrijfsinformatie gtt Concurrence Concurrentie gtt Intelligence économique Business intelligence Competition Wettbewerb (DE-588)4065835-1 gnd Information (DE-588)4026899-8 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4065835-1 (DE-588)4026899-8 (DE-588)4061963-1 |
| title | The new competitor intelligence the complete resource for finding, analyzing, and using information about your competitors |
| title_auth | The new competitor intelligence the complete resource for finding, analyzing, and using information about your competitors |
| title_exact_search | The new competitor intelligence the complete resource for finding, analyzing, and using information about your competitors |
| title_full | The new competitor intelligence the complete resource for finding, analyzing, and using information about your competitors Leonard M. Fuld |
| title_fullStr | The new competitor intelligence the complete resource for finding, analyzing, and using information about your competitors Leonard M. Fuld |
| title_full_unstemmed | The new competitor intelligence the complete resource for finding, analyzing, and using information about your competitors Leonard M. Fuld |
| title_short | The new competitor intelligence |
| title_sort | the new competitor intelligence the complete resource for finding analyzing and using information about your competitors |
| title_sub | the complete resource for finding, analyzing, and using information about your competitors |
| topic | Bedrijfsinformatie gtt Concurrence Concurrentie gtt Intelligence économique Business intelligence Competition Wettbewerb (DE-588)4065835-1 gnd Information (DE-588)4026899-8 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Bedrijfsinformatie Concurrence Concurrentie Intelligence économique Business intelligence Competition Wettbewerb Information Unternehmen |
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