Introduction to advertising and promotion: an integrated marketing communications perspective
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Chicago [u.a.]
Irwin
1995
|
| Edition: | 3. ed. |
| Subjects: | |
| Physical Description: | XXII, 762 S. Ill., graph. Darst. |
| ISBN: | 0256136963 0256136971 |
Staff View
MARC
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| 245 | 1 | 0 | |a Introduction to advertising and promotion |b an integrated marketing communications perspective |c George E. Belch ; Michael A. Belch |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Chicago [u.a.] |b Irwin |c 1995 | |
| 300 | |a XXII, 762 S. |b Ill., graph. Darst. | ||
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| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Communication in marketing | |
| 650 | 4 | |a Sales promotion | |
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| 700 | 1 | |a Belch, Michael A. |e Verfasser |0 (DE-588)13615199X |4 aut | |
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Record in the Search Index
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| author | Belch, George E. 1951- Belch, Michael A. |
| author_GND | (DE-588)136151906 (DE-588)13615199X |
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| author_role | aut aut |
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| building | Verbundindex |
| bvnumber | BV010834037 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 630 |
| ctrlnum | (OCoLC)30892494 (DE-599)BVBBV010834037 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| id | DE-604.BV010834037 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:59:41Z |
| institution | BVB |
| isbn | 0256136963 0256136971 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007241307 |
| oclc_num | 30892494 |
| open_access_boolean | |
| owner | DE-703 DE-355 DE-BY-UBR DE-11 |
| owner_facet | DE-703 DE-355 DE-BY-UBR DE-11 |
| physical | XXII, 762 S. Ill., graph. Darst. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | Irwin |
| record_format | marc |
| spelling | Belch, George E. 1951- Verfasser (DE-588)136151906 aut Introduction to advertising and promotion an integrated marketing communications perspective George E. Belch ; Michael A. Belch 3. ed. Chicago [u.a.] Irwin 1995 XXII, 762 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Promotie (public relations) gtt Reclame gtt Advertising Communication in marketing Sales promotion Werbung (DE-588)4065541-6 gnd rswk-swf Sales-promotion (DE-588)4076968-9 gnd rswk-swf Sales-promotion (DE-588)4076968-9 s DE-604 Werbung (DE-588)4065541-6 s Belch, Michael A. Verfasser (DE-588)13615199X aut |
| spellingShingle | Belch, George E. 1951- Belch, Michael A. Introduction to advertising and promotion an integrated marketing communications perspective Promotie (public relations) gtt Reclame gtt Advertising Communication in marketing Sales promotion Werbung (DE-588)4065541-6 gnd Sales-promotion (DE-588)4076968-9 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4076968-9 |
| title | Introduction to advertising and promotion an integrated marketing communications perspective |
| title_auth | Introduction to advertising and promotion an integrated marketing communications perspective |
| title_exact_search | Introduction to advertising and promotion an integrated marketing communications perspective |
| title_full | Introduction to advertising and promotion an integrated marketing communications perspective George E. Belch ; Michael A. Belch |
| title_fullStr | Introduction to advertising and promotion an integrated marketing communications perspective George E. Belch ; Michael A. Belch |
| title_full_unstemmed | Introduction to advertising and promotion an integrated marketing communications perspective George E. Belch ; Michael A. Belch |
| title_short | Introduction to advertising and promotion |
| title_sort | introduction to advertising and promotion an integrated marketing communications perspective |
| title_sub | an integrated marketing communications perspective |
| topic | Promotie (public relations) gtt Reclame gtt Advertising Communication in marketing Sales promotion Werbung (DE-588)4065541-6 gnd Sales-promotion (DE-588)4076968-9 gnd |
| topic_facet | Promotie (public relations) Reclame Advertising Communication in marketing Sales promotion Werbung Sales-promotion |
| work_keys_str_mv | AT belchgeorgee introductiontoadvertisingandpromotionanintegratedmarketingcommunicationsperspective AT belchmichaela introductiontoadvertisingandpromotionanintegratedmarketingcommunicationsperspective |