APA (7th ed.) Citation

Belch, G. E., & Belch, M. A. (1995). Introduction to advertising and promotion: An integrated marketing communications perspective (3. ed.). Irwin.

Chicago Style (17th ed.) Citation

Belch, George E., and Michael A. Belch. Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective. 3. ed. Chicago [u.a.]: Irwin, 1995.

MLA (9th ed.) Citation

Belch, George E., and Michael A. Belch. Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective. 3. ed. Irwin, 1995.