APA (7th ed.) Citation

Kotler, P., Bowen, J. T., & Makens, J. C. (1996). Marketing for hospitality and tourism. Prentice Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip, John T. Bowen, and James C. Makens. Marketing for Hospitality and Tourism. Upper Saddle River, NJ: Prentice Hall, 1996.

MLA (9th ed.) Citation

Kotler, Philip, et al. Marketing for Hospitality and Tourism. Prentice Hall, 1996.