Relationship marketing for competitive advantage: winning and keeping customers
The newly emerging area of relationship marketing has become a major focal point for leading-edge practitioners in their search for sustainable competitive advantage. This book, which complements the best-selling title Relationship Marketing, presents a selection of some of the best writing on the s...
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Oxford [u.a.]
Butterworth Heinemann
1995
|
| Edition: | 1. publ. |
| Series: | The marketing series : Student
The marketing series: Professional development The marketing series: Practitioner |
| Subjects: | |
| Summary: | The newly emerging area of relationship marketing has become a major focal point for leading-edge practitioners in their search for sustainable competitive advantage. This book, which complements the best-selling title Relationship Marketing, presents a selection of some of the best writing on the subject by experts from around the world. The editors have supplemented these articles with linking summaries and commentaries which together highlight the breadth of this important topic. Issues such as customer retention, employee satisfaction, supplier relations, and management of service quality are brought together to provide an integrated approach to the development of a relationship marketing strategy. |
| Physical Description: | X, 304 S. graph. Darst. |
| ISBN: | 075062020X |
Staff View
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| id | DE-604.BV010795528 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:59:00Z |
| institution | BVB |
| isbn | 075062020X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007210434 |
| oclc_num | 33838310 |
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| physical | X, 304 S. graph. Darst. |
| publishDate | 1995 |
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| series2 | The marketing series : Student The marketing series: Professional development The marketing series: Practitioner |
| spelling | Relationship marketing for competitive advantage winning and keeping customers Adrian Payne ... 1. publ. Oxford [u.a.] Butterworth Heinemann 1995 X, 304 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The marketing series : Student The marketing series: Professional development The marketing series: Practitioner The newly emerging area of relationship marketing has become a major focal point for leading-edge practitioners in their search for sustainable competitive advantage. This book, which complements the best-selling title Relationship Marketing, presents a selection of some of the best writing on the subject by experts from around the world. The editors have supplemented these articles with linking summaries and commentaries which together highlight the breadth of this important topic. Issues such as customer retention, employee satisfaction, supplier relations, and management of service quality are brought together to provide an integrated approach to the development of a relationship marketing strategy. Klantgerichtheid gtt Marketing gtt Sociale relaties gtt Consumer satisfaction Customer relations Customer services Relationship marketing Servicepolitik (DE-588)4234502-9 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Qualitätssicherung (DE-588)4126457-5 gnd rswk-swf Marketing (DE-588)4037589-4 s Qualitätssicherung (DE-588)4126457-5 s Servicepolitik (DE-588)4234502-9 s DE-604 Beziehungsmanagement (DE-588)4326109-7 s Unternehmen (DE-588)4061963-1 s 1\p DE-604 Payne, Adrian Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Relationship marketing for competitive advantage winning and keeping customers Klantgerichtheid gtt Marketing gtt Sociale relaties gtt Consumer satisfaction Customer relations Customer services Relationship marketing Servicepolitik (DE-588)4234502-9 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Unternehmen (DE-588)4061963-1 gnd Marketing (DE-588)4037589-4 gnd Qualitätssicherung (DE-588)4126457-5 gnd |
| subject_GND | (DE-588)4234502-9 (DE-588)4326109-7 (DE-588)4061963-1 (DE-588)4037589-4 (DE-588)4126457-5 |
| title | Relationship marketing for competitive advantage winning and keeping customers |
| title_auth | Relationship marketing for competitive advantage winning and keeping customers |
| title_exact_search | Relationship marketing for competitive advantage winning and keeping customers |
| title_full | Relationship marketing for competitive advantage winning and keeping customers Adrian Payne ... |
| title_fullStr | Relationship marketing for competitive advantage winning and keeping customers Adrian Payne ... |
| title_full_unstemmed | Relationship marketing for competitive advantage winning and keeping customers Adrian Payne ... |
| title_short | Relationship marketing for competitive advantage |
| title_sort | relationship marketing for competitive advantage winning and keeping customers |
| title_sub | winning and keeping customers |
| topic | Klantgerichtheid gtt Marketing gtt Sociale relaties gtt Consumer satisfaction Customer relations Customer services Relationship marketing Servicepolitik (DE-588)4234502-9 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Unternehmen (DE-588)4061963-1 gnd Marketing (DE-588)4037589-4 gnd Qualitätssicherung (DE-588)4126457-5 gnd |
| topic_facet | Klantgerichtheid Marketing Sociale relaties Consumer satisfaction Customer relations Customer services Relationship marketing Servicepolitik Beziehungsmanagement Unternehmen Qualitätssicherung |
| work_keys_str_mv | AT payneadrian relationshipmarketingforcompetitiveadvantagewinningandkeepingcustomers |