Relationship marketing for competitive advantage: winning and keeping customers
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Oxford [u.a.]
Butterworth Heinemann
1996
|
| Edition: | 1. publ., repr. |
| Series: | The marketing series : Professional development
|
| Subjects: | |
| Physical Description: | X, 304 S. graph. Darst. |
| ISBN: | 075062020X |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV010787952 | ||
| 003 | DE-604 | ||
| 005 | 19960617 | ||
| 007 | t | ||
| 008 | 960611s1996 d||| |||| 00||| eng d | ||
| 020 | |a 075062020X |9 0-7506-2020-X | ||
| 035 | |a (OCoLC)439458340 | ||
| 035 | |a (DE-599)BVBBV010787952 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-N2 | ||
| 080 | |a 658.8 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 245 | 1 | 0 | |a Relationship marketing for competitive advantage |b winning and keeping customers |c Adrian Payne ... |
| 250 | |a 1. publ., repr. | ||
| 264 | 1 | |a Oxford [u.a.] |b Butterworth Heinemann |c 1996 | |
| 300 | |a X, 304 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The marketing series : Professional development | |
| 650 | 0 | 7 | |a Qualitätssicherung |0 (DE-588)4126457-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Servicepolitik |0 (DE-588)4234502-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Beziehungsmanagement |0 (DE-588)4326109-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Qualitätssicherung |0 (DE-588)4126457-5 |D s |
| 689 | 0 | 2 | |a Servicepolitik |0 (DE-588)4234502-9 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Beziehungsmanagement |0 (DE-588)4326109-7 |D s |
| 689 | 1 | 1 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Payne, Adrian |e Sonstige |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-007206302 | ||
Record in the Search Index
| _version_ | 1804125271240998912 |
|---|---|
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV010787952 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)439458340 (DE-599)BVBBV010787952 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ., repr. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01569nam a2200445 c 4500</leader><controlfield tag="001">BV010787952</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">19960617 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">960611s1996 d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">075062020X</subfield><subfield code="9">0-7506-2020-X</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)439458340</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV010787952</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-N2</subfield></datafield><datafield tag="080" ind1=" " ind2=" "><subfield code="a">658.8</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Relationship marketing for competitive advantage</subfield><subfield code="b">winning and keeping customers</subfield><subfield code="c">Adrian Payne ...</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. publ., repr.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Oxford [u.a.]</subfield><subfield code="b">Butterworth Heinemann</subfield><subfield code="c">1996</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">X, 304 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">The marketing series : Professional development</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Qualitätssicherung</subfield><subfield code="0">(DE-588)4126457-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Servicepolitik</subfield><subfield code="0">(DE-588)4234502-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Beziehungsmanagement</subfield><subfield code="0">(DE-588)4326109-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Qualitätssicherung</subfield><subfield code="0">(DE-588)4126457-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Servicepolitik</subfield><subfield code="0">(DE-588)4234502-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Beziehungsmanagement</subfield><subfield code="0">(DE-588)4326109-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Payne, Adrian</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-007206302</subfield></datafield></record></collection> |
| id | DE-604.BV010787952 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:58:54Z |
| institution | BVB |
| isbn | 075062020X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007206302 |
| oclc_num | 439458340 |
| open_access_boolean | |
| owner | DE-N2 |
| owner_facet | DE-N2 |
| physical | X, 304 S. graph. Darst. |
| publishDate | 1996 |
| publishDateSearch | 1996 |
| publishDateSort | 1996 |
| publisher | Butterworth Heinemann |
| record_format | marc |
| series2 | The marketing series : Professional development |
| spelling | Relationship marketing for competitive advantage winning and keeping customers Adrian Payne ... 1. publ., repr. Oxford [u.a.] Butterworth Heinemann 1996 X, 304 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The marketing series : Professional development Qualitätssicherung (DE-588)4126457-5 gnd rswk-swf Servicepolitik (DE-588)4234502-9 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Marketing (DE-588)4037589-4 s Qualitätssicherung (DE-588)4126457-5 s Servicepolitik (DE-588)4234502-9 s DE-604 Beziehungsmanagement (DE-588)4326109-7 s Unternehmen (DE-588)4061963-1 s Payne, Adrian Sonstige oth |
| spellingShingle | Relationship marketing for competitive advantage winning and keeping customers Qualitätssicherung (DE-588)4126457-5 gnd Servicepolitik (DE-588)4234502-9 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Marketing (DE-588)4037589-4 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4126457-5 (DE-588)4234502-9 (DE-588)4326109-7 (DE-588)4037589-4 (DE-588)4061963-1 |
| title | Relationship marketing for competitive advantage winning and keeping customers |
| title_auth | Relationship marketing for competitive advantage winning and keeping customers |
| title_exact_search | Relationship marketing for competitive advantage winning and keeping customers |
| title_full | Relationship marketing for competitive advantage winning and keeping customers Adrian Payne ... |
| title_fullStr | Relationship marketing for competitive advantage winning and keeping customers Adrian Payne ... |
| title_full_unstemmed | Relationship marketing for competitive advantage winning and keeping customers Adrian Payne ... |
| title_short | Relationship marketing for competitive advantage |
| title_sort | relationship marketing for competitive advantage winning and keeping customers |
| title_sub | winning and keeping customers |
| topic | Qualitätssicherung (DE-588)4126457-5 gnd Servicepolitik (DE-588)4234502-9 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Marketing (DE-588)4037589-4 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Qualitätssicherung Servicepolitik Beziehungsmanagement Marketing Unternehmen |
| work_keys_str_mv | AT payneadrian relationshipmarketingforcompetitiveadvantagewinningandkeepingcustomers |