APA (7th ed.) Citation

Zeithaml, V. A., & Bitner, M. J. (1996). Services marketing (1. ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Zeithaml, Valarie A., and Mary J. Bitner. Services Marketing. 1. ed. New York [u.a.]: McGraw-Hill, 1996.

MLA (9th ed.) Citation

Zeithaml, Valarie A., and Mary J. Bitner. Services Marketing. 1. ed. McGraw-Hill, 1996.