Holdings: Service marketing :: THWS Bibkatalog

Service marketing:

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Bibliographic Details
Main Authors:	Rust, Roland T. (Author), Zahorik, Anthony J. (Author), Keiningham, Timothy L. (Author)
Format:	Book
Language:	English
Published:	New York, NY HarperCollins 1996
Subjects:	Diensten Marketing Customer services Service industries > Marketing Dienstleistung Kundendienst
Physical Description:	XX, 508 S. Ill., graph. Darst., Kt.
ISBN:	0673991458

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MARC


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650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
650	0	7	\|a Dienstleistung \|0 (DE-588)4012178-1 \|2 gnd \|9 rswk-swf
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700	1		\|a Zahorik, Anthony J. \|e Verfasser \|4 aut
700	1		\|a Keiningham, Timothy L. \|e Verfasser \|4 aut
999			\|a oai:aleph.bib-bvb.de:BVB01-007194315

Record in the Search Index

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dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
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id	DE-604.BV010772299
illustrated	Illustrated
indexdate	2024-07-09T17:58:37Z
institution	BVB
isbn	0673991458
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-007194315
oclc_num	33132909
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owner	DE-945 DE-N2 DE-188
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physical	XX, 508 S. Ill., graph. Darst., Kt.
publishDate	1996
publishDateSearch	1996
publishDateSort	1996
publisher	HarperCollins
record_format	marc
spelling	Rust, Roland T. Verfasser aut Service marketing Roland T. Rust ; Anthony J. Zahorik ; Timothy L. Keiningham New York, NY HarperCollins 1996 XX, 508 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Diensten gtt Marketing gtt Customer services Service industries Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Kundendienst (DE-588)4135134-4 gnd rswk-swf Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s DE-604 Kundendienst (DE-588)4135134-4 s Zahorik, Anthony J. Verfasser aut Keiningham, Timothy L. Verfasser aut
spellingShingle	Rust, Roland T. Zahorik, Anthony J. Keiningham, Timothy L. Service marketing Diensten gtt Marketing gtt Customer services Service industries Marketing Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd Kundendienst (DE-588)4135134-4 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4012178-1 (DE-588)4135134-4
title	Service marketing
title_auth	Service marketing
title_exact_search	Service marketing
title_full	Service marketing Roland T. Rust ; Anthony J. Zahorik ; Timothy L. Keiningham
title_fullStr	Service marketing Roland T. Rust ; Anthony J. Zahorik ; Timothy L. Keiningham
title_full_unstemmed	Service marketing Roland T. Rust ; Anthony J. Zahorik ; Timothy L. Keiningham
title_short	Service marketing
title_sort	service marketing
topic	Diensten gtt Marketing gtt Customer services Service industries Marketing Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd Kundendienst (DE-588)4135134-4 gnd
topic_facet	Diensten Marketing Customer services Service industries Marketing Dienstleistung Kundendienst
work_keys_str_mv	AT rustrolandt servicemarketing AT zahorikanthonyj servicemarketing AT keininghamtimothyl servicemarketing

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