APA (7th ed.) Citation

Rust, R. T., Zahorik, A. J., & Keiningham, T. L. (1996). Service marketing. HarperCollins.

Chicago Style (17th ed.) Citation

Rust, Roland T., Anthony J. Zahorik, and Timothy L. Keiningham. Service Marketing. New York, NY: HarperCollins, 1996.

MLA (9th ed.) Citation

Rust, Roland T., et al. Service Marketing. HarperCollins, 1996.