The impact of television advertising on children:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New Delhi [u.a.]
Sage
1996
|
| Edition: | 1. publ. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | 426 S. Ill., graph. Darst. |
| ISBN: | 817036471X 8170364728 0803992424 0803992432 |
Staff View
MARC
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| 245 | 1 | 0 | |a The impact of television advertising on children |c Namita Unnikrishnan ; Shailaja Bajpai |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a New Delhi [u.a.] |b Sage |c 1996 | |
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| 650 | 7 | |a Télévision et enfants - Inde |2 ram | |
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Record in the Search Index
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| adam_text | Contents
List of Tables 9
List of Illustrations and Plates 10
List of Figures 11
Acknowledgements 13
Preface 14
Part I
Television
Introduction 17
1. Television—The Magic Box 35
2. Television: Ownership and Exposure 42
3. Children and Television 49
4. Is TV Altering Family Life? 61
5. The World of Television 78
6. Cable and Satellite TV 94
7. The Future 109
Notes to Part I 116
Part II
Advertising
Introduction 123
8. Advertising and Television 137
9. TV Commercials and Children , 146
10. Understanding Advertisements 159
11. Elements of Advertising 169
12. The Child in Advertising 190
8 ¦ The Impact of Television Advertising on Children
13. TV Advertising in India 196
Notes to Part II 217
Part III
Consumerism
Introduction 223
14. What TV Advertising Sells 234
15. Responses to Advertising 239
16. Children s Advertising 252
17. Toyland 278
18. Money, Money, Money 293
19. Dominant Images 301
20. Images and Attitudes 328
21. Changing Values 336
Notes to Part III 345
Conclusion and Recommendations 347
Annexures 371 .
Bibliography 413
Index 419
¦ _
List of Tables
Tables
5.1 Programme Preference by Class 80
5.2 Programme Preference by Sex 84
11.1 Type of Music Used in Indian Advertising 173
12.1 Type of Appeal Used in Indian Advertising 191
14.1 Kinds of Commercials and Product Categories Advertised 235
1S.1 Preference for Advertised Goods by Class 246
16.1 Favourite Cold Drink Ads by Class (in Order of
Preference) 261
16.2 Overall Soft Drink Consumption 266
19.1 Languages Used in Advertising on Doordarshan 306
19.2 Elements of Culture in Advertising 311
19.3 Ranking of Ads by Children of Different Classes 313
19.4 Classification of Indian Ads by Class 318
19.5 The Top Ten Preferred Professions 322
19.6 Ambitions of Children by Social Grouping 324
? List of Illustrations
and Plates
Illustrations
I.I Dreams on Sale Everywhere ... 23
3.1 Television: The Constant Companion 57
4.1 TV.: Home Alone 63
7.1 All the Time, TV Time 111
8.1 Children: Hooked Up and Easy Prey 141
11.1 Mein Bhi Madonna: Aping the Michael Jacksons and 174
the Madonnas
16.1 Rebels without a Cause 273
19.1 Image Building: A Unifying Experience 303
19.2 India? But Mom I ve Been Down this Street before 310
• C.I Drinking in a Vision of the World 349
C.2 Looking beyond the Tube of Plenty 365
i
Plates
11.1 Images to Live Up to 185
12.1 Children: A Good Bait for Customers 194
13.1 Raga Desh: Socially Relevant Advertising—Rejoicing in
the Maestros to Promote National Integration 214
13.2 Children Hold Up the Light of Freedom 216
16.1 Frooti: Tough Battle against the Fizzies 260
16.2 Buy a Ticket to Freedom 274
17.1 G.I. Joe: Big Names, Big Claims 280
17.2 Barbie: The Best Ambassador from the West 286
18.1 We are Going to Look Right 298
C.I Advertising: Creating Problems, Offering Solutions 363
¦ List of Figures
Figures
II Children, Television and Advertising (CTA) Study:
Age/Class Profile of Total Sample 21
2.1 TV, VCR Ownership 44
2.2 Cable, VCR by Families Owning Colour/Black and White
TV Sets 45
3.1 Frequency of TV Viewing in Age Group 8 to IS Years and
above 51
3.2 Frequency of TV Viewing by Age and Sex 52
4.1 TV Viewing Pattern of 8 to 15 Year Olds 67
5.1 Family Preferences for Doordarshan, Local Cable and
Satellite TV 79
5.2 Programme Preferences of 5 to 8 Year Olds 82
5.3 Favourite DD Programmes: Age Group 8 15 Years 83
6.1 Installation of Cable TV 99
6.2 Channel Preference in Families of 8 to 15 Year Olds 103
6.3 Favourite Satellite Channels by Cable Viewers 105
9.1 Responses to the Question Do You Like TV Ads by Age,
Sex and Class 148
9.2 Responses to the Proposition Ads are Better than
Programmes by Age, Class 149
12.1 Advertising Appeal 192
13.1 Weekly Pattern of Advertising on DD, 20 April 3 May
1992: CTA Study 198
1S.1 Preferences of 5 to 15 Year Olds for Household Durables 248
16.1 Demand for Advertised Products 256
16.2 Favourite Chocolate Ads: 5 to 15 Year Olds 257
16.3 Children and Soft Drinks: 5 to 15 Year 262
16.4 Responses to Soft Drink Ads of 5 to 15 Year Olds 263
16.5 Soft Drink Consumption Patterns: 5 to 15 Year Olds 267
16.6 Favourite Cycle Ads: 5 to 15 Year Olds 272
12 ¦ The Impact of Television Advertising on Children
17.1 Children s Desire to Own Toys/Games 288
18.1 What Children.Want to Do with Rs 150 295
19.1 Culture: Impact of Ads by Class 314
19.2 Culture: Impact of Ads Ranking by Preference and Sex 315
19.3 Future Aspirations of 5 to 15 Year Olds by Sex 326
19.4 Future Aspirations of 5 to 15 Year Olds by Class 327
|
| any_adam_object | 1 |
| author | Unnikrishnan, Namita um 1996 Bajpai, Shailaja um 1996 |
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| spelling | Unnikrishnan, Namita um 1996 Verfasser (DE-588)104270934 aut The impact of television advertising on children Namita Unnikrishnan ; Shailaja Bajpai 1. publ. New Delhi [u.a.] Sage 1996 426 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Beïnvloeding gtt Kinderen gtt Publicité télévisée et enfants - Inde Publicité télévisée ram Reclame gtt Televisie gtt Télévision et enfants - Inde Télévision et enfants - Inde ram Kind Television advertising and children India Television and children India Kind (DE-588)4030550-8 gnd rswk-swf Fernsehsendung (DE-588)4016842-6 gnd rswk-swf Werbesendung (DE-588)4189638-5 gnd rswk-swf Indien Indien (DE-588)4026722-2 gnd rswk-swf Indien (DE-588)4026722-2 g Werbesendung (DE-588)4189638-5 s Fernsehsendung (DE-588)4016842-6 s Kind (DE-588)4030550-8 s DE-604 Bajpai, Shailaja um 1996 Verfasser (DE-588)104270950 aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007150641&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Unnikrishnan, Namita um 1996 Bajpai, Shailaja um 1996 The impact of television advertising on children Beïnvloeding gtt Kinderen gtt Publicité télévisée et enfants - Inde Publicité télévisée ram Reclame gtt Televisie gtt Télévision et enfants - Inde Télévision et enfants - Inde ram Kind Television advertising and children India Television and children India Kind (DE-588)4030550-8 gnd Fernsehsendung (DE-588)4016842-6 gnd Werbesendung (DE-588)4189638-5 gnd |
| subject_GND | (DE-588)4030550-8 (DE-588)4016842-6 (DE-588)4189638-5 (DE-588)4026722-2 |
| title | The impact of television advertising on children |
| title_auth | The impact of television advertising on children |
| title_exact_search | The impact of television advertising on children |
| title_full | The impact of television advertising on children Namita Unnikrishnan ; Shailaja Bajpai |
| title_fullStr | The impact of television advertising on children Namita Unnikrishnan ; Shailaja Bajpai |
| title_full_unstemmed | The impact of television advertising on children Namita Unnikrishnan ; Shailaja Bajpai |
| title_short | The impact of television advertising on children |
| title_sort | the impact of television advertising on children |
| topic | Beïnvloeding gtt Kinderen gtt Publicité télévisée et enfants - Inde Publicité télévisée ram Reclame gtt Televisie gtt Télévision et enfants - Inde Télévision et enfants - Inde ram Kind Television advertising and children India Television and children India Kind (DE-588)4030550-8 gnd Fernsehsendung (DE-588)4016842-6 gnd Werbesendung (DE-588)4189638-5 gnd |
| topic_facet | Beïnvloeding Kinderen Publicité télévisée et enfants - Inde Publicité télévisée Reclame Televisie Télévision et enfants - Inde Kind Television advertising and children India Television and children India Fernsehsendung Werbesendung Indien |
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