Gower handbook of marketing:
Saved in:
| Previous Title: | Marketing handbook |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Aldershot [u.a.]
Gower
1995
|
| Edition: | 4. ed. |
| Subjects: | |
| Item Description: | 3. Aufl. u.d.T.: Marketing handbook |
| Physical Description: | XXVI, 646 S. zahlr. graph. Darst. |
| ISBN: | 0566074419 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV010687599 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 960327s1995 d||| |||| 00||| eng d | ||
| 020 | |a 0566074419 |9 0-566-07441-9 | ||
| 035 | |a (OCoLC)31077595 | ||
| 035 | |a (DE-599)BVBBV010687599 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-703 |a DE-634 |a DE-188 | ||
| 050 | 0 | |a HF5415 | |
| 082 | 0 | |a 658.8 |2 20 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 245 | 1 | 0 | |a Gower handbook of marketing |c ed. by Michael J. Thomas |
| 246 | 1 | 3 | |a Handbook of marketing |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a Aldershot [u.a.] |b Gower |c 1995 | |
| 300 | |a XXVI, 646 S. |b zahlr. graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a 3. Aufl. u.d.T.: Marketing handbook | ||
| 650 | 7 | |a Marketing - Manuels d'enseignement supérieur |2 ram | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Publicité - Manuels d'enseignement supérieur |2 ram | |
| 650 | 4 | |a Marketing |x Handbooks, manuals, etc | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Thomas, Michael J. |e Sonstige |4 oth | |
| 780 | 0 | 0 | |i Frühere Ausg. u.d.T. |t Marketing handbook |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-007133869 | ||
Record in the Search Index
| _version_ | 1804125165728038912 |
|---|---|
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV010687599 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)31077595 (DE-599)BVBBV010687599 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01411nam a2200433 c 4500</leader><controlfield tag="001">BV010687599</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">960327s1995 d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0566074419</subfield><subfield code="9">0-566-07441-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)31077595</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV010687599</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">20</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Gower handbook of marketing</subfield><subfield code="c">ed. by Michael J. Thomas</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">Handbook of marketing</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">4. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Aldershot [u.a.]</subfield><subfield code="b">Gower</subfield><subfield code="c">1995</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXVI, 646 S.</subfield><subfield code="b">zahlr. graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">3. Aufl. u.d.T.: Marketing handbook</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing - Manuels d'enseignement supérieur</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Publicité - Manuels d'enseignement supérieur</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Handbooks, manuals, etc</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Thomas, Michael J.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="780" ind1="0" ind2="0"><subfield code="i">Frühere Ausg. u.d.T.</subfield><subfield code="t">Marketing handbook</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-007133869</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV010687599 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:57:14Z |
| institution | BVB |
| isbn | 0566074419 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007133869 |
| oclc_num | 31077595 |
| open_access_boolean | |
| owner | DE-703 DE-634 DE-188 |
| owner_facet | DE-703 DE-634 DE-188 |
| physical | XXVI, 646 S. zahlr. graph. Darst. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | Gower |
| record_format | marc |
| spelling | Gower handbook of marketing ed. by Michael J. Thomas Handbook of marketing 4. ed. Aldershot [u.a.] Gower 1995 XXVI, 646 S. zahlr. graph. Darst. txt rdacontent n rdamedia nc rdacarrier 3. Aufl. u.d.T.: Marketing handbook Marketing - Manuels d'enseignement supérieur ram Marketing gtt Publicité - Manuels d'enseignement supérieur ram Marketing Handbooks, manuals, etc Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 Thomas, Michael J. Sonstige oth Frühere Ausg. u.d.T. Marketing handbook |
| spellingShingle | Gower handbook of marketing Marketing - Manuels d'enseignement supérieur ram Marketing gtt Publicité - Manuels d'enseignement supérieur ram Marketing Handbooks, manuals, etc Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4143413-4 |
| title | Gower handbook of marketing |
| title_alt | Handbook of marketing |
| title_auth | Gower handbook of marketing |
| title_exact_search | Gower handbook of marketing |
| title_full | Gower handbook of marketing ed. by Michael J. Thomas |
| title_fullStr | Gower handbook of marketing ed. by Michael J. Thomas |
| title_full_unstemmed | Gower handbook of marketing ed. by Michael J. Thomas |
| title_old | Marketing handbook |
| title_short | Gower handbook of marketing |
| title_sort | gower handbook of marketing |
| topic | Marketing - Manuels d'enseignement supérieur ram Marketing gtt Publicité - Manuels d'enseignement supérieur ram Marketing Handbooks, manuals, etc Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing - Manuels d'enseignement supérieur Marketing Publicité - Manuels d'enseignement supérieur Marketing Handbooks, manuals, etc Aufsatzsammlung |
| work_keys_str_mv | AT thomasmichaelj gowerhandbookofmarketing AT thomasmichaelj handbookofmarketing |