APA (7th ed.) Citation

(1995). Gower handbook of marketing (4. ed.). Gower.

Chicago Style (17th ed.) Citation

Gower Handbook of Marketing. 4. ed. Aldershot [u.a.]: Gower, 1995.

MLA (9th ed.) Citation

Gower Handbook of Marketing. 4. ed. Gower, 1995.

Warning: These citations may not always be 100% accurate.