Option and component bundling under demand risk: mass customization strategies in the automobile industry
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | English |
| Published: |
Wiesbaden
Dt. Univ.-Verl. [u.a.]
1996
|
| Series: | Gabler Edition Wissenschaft
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | X, 145 S. graph. Darst. |
| ISBN: | 3824462796 |
Staff View
MARC
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Record in the Search Index
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|---|---|
| adam_text | Contents
1 Introduction 3
1.1 Roadmap 6
2 Cost Optimization of System Components 9
2.1 Motivation 9
2.2 Literature Review 13 ^
2.2.1 Packing Problems 14
2.2.2 Set Covering/Partitioning Problems 19
2.2.3 Facility Location Problems 21
2.3 Cost Structure 24 v
2.3.1 Engineering 24
2.3.2 Purchasing 26
2.3.3 Manufacturing 27
2.3.4 Logistics 28
2.3.5 Assembly 29
2.3.6 Aftersales and Recycling 30
2.3.7 Example 30
2.4 Modeling Demand By Forecast Disaggregation 32
2.4.1 Motivation 32
2.4.2 Problem Formulation 33
2.4.3 Optimization Approach 36
2.5 Stochastic Model Formulation 39
2.5.1 Model Notations and Definitions 39
2.5.2 Model Formulation 42
I
x CONTENTS
2.6 Solution Methods and Model Analysis 47
2.6.1 Branch and Bound and Relaxation 48
2.6.2 Column Generation 55
2.6.3 Simulated Annealing 58
2.6.4 A Greedy Closed Heuristic 60
2.7 Computational Results 63
2.7.1 Application to Selected Components 63
2.7.2 Numerical Experiments 65
2.8 Summary 69
3 Option Bundling And Bundle Pricing 71
3.1 Motivation And Framework 71
3.1.1 The Composition of the Bundle ?3
3.1.2 The Bundle Price 75
3.1.3 The Form of Bundling 78
3.2 Literature Review 84
3.3 Option Bundling in the Automobile Industry 90
3.3.1 The Car Manufacturer s Perspective 90
3.3.2 Bundling and Deproliferation 9*
3.3.3 Sales Strategy Benchmarking 97
3.3.4 Practical Implementation of the Bundle Optimization 101
3.4 Bundle Profit Maximization Under Uncertainty I 3
3.4.1 Notation and Terminology 104
3.4.2 Model Formulation and Analysis HO
3.4.3 Homotopy and Bifurcation Theory Results H5
3.4.4 Collecting Data 120
3.5 A Heuristic Decomposition Algorithm for the SBP I23
3.6 Computational Results 126
3.7 Summary 132
4 Research Extensions 135
References 137
List of Figures
2.1 Typical Harness Cost Function 12
2.2 Wiring Harness Cost Drivers 25
2.3 Problem Size and Solution Times 64
2.4 Sensitivity With Respect to Changes in Demand 66
2.5 Sensitivity With Respect to Changes in Factory Span 67
2.6 Sensitivity With Respect to Changes in Option Variety 68
2.7 Bounds on CPU Times 69
3.1 Negative Correlation of Reservation Prices 81
3.2 Positive Correlation of Reservation Prices 82
3.3 Profit Evolution During Lifecycle 91
3.4 System Variant Explosion 95
3.5 Proliferation Drivers Exhaust System 96
3.6 Benchmarking of Customer Specific Supply 99
3.7 Passenger Car Equipment Strategies 100
3.8 Option Bundling Information Flow 101
3.9 Alpha Choice Rule 110
3.10 Local Resolution of F(x) = 0 118
3.11 Bifurcation Point of H{X,x) 119
3.12 Error Distribution for (fi, a) sweep for three pairs 122
3.13 Error Distribution for (/*, x) sweep for four pairs 122
3.14 Error Distribution for an a sweep 123
3.15 Problem Parameters for Forecast Disaggregation 126
3.16 Problem Parameters for Buyer s Problem 127
3.17 Problem Parameters for the Stochastic Bundle Optimization 128
3.18 Maximum Profit for Different Numbers of Bundles 128
3.19 Sensitivity of Profit With Respect to Choice Randomness 131
|
| any_adam_object | 1 |
| author | Fürderer, Ralph 1966- |
| author_GND | (DE-588)120671484 |
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| bvnumber | BV010668998 |
| classification_rvk | QR 524 |
| ctrlnum | (OCoLC)231661352 (DE-599)BVBBV010668998 |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
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| id | DE-604.BV010668998 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:56:57Z |
| institution | BVB |
| isbn | 3824462796 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007121878 |
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| owner_facet | DE-12 DE-188 DE-83 |
| physical | X, 145 S. graph. Darst. |
| publishDate | 1996 |
| publishDateSearch | 1996 |
| publishDateSort | 1996 |
| publisher | Dt. Univ.-Verl. [u.a.] |
| record_format | marc |
| series2 | Gabler Edition Wissenschaft |
| spelling | Fürderer, Ralph 1966- Verfasser (DE-588)120671484 aut Option and component bundling under demand risk mass customization strategies in the automobile industry Ralph Fürderer Wiesbaden Dt. Univ.-Verl. [u.a.] 1996 X, 145 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Gabler Edition Wissenschaft Zugl.: Koblenz, Wiss. Hochsch. für Unternehmensführung, Diss., 1995 Produktvariation (DE-588)4175819-5 gnd rswk-swf Mass Customization (DE-588)4460479-8 gnd rswk-swf Risiko (DE-588)4050129-2 gnd rswk-swf Verbundangebot (DE-588)4416850-0 gnd rswk-swf Kraftfahrzeugindustrie (DE-588)4032690-1 gnd rswk-swf Strategische Planung (DE-588)4309237-8 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Kraftfahrzeugindustrie (DE-588)4032690-1 s Produktvariation (DE-588)4175819-5 s Verbundangebot (DE-588)4416850-0 s Strategische Planung (DE-588)4309237-8 s Risiko (DE-588)4050129-2 s DE-604 Mass Customization (DE-588)4460479-8 s DE-188 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007121878&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Fürderer, Ralph 1966- Option and component bundling under demand risk mass customization strategies in the automobile industry Produktvariation (DE-588)4175819-5 gnd Mass Customization (DE-588)4460479-8 gnd Risiko (DE-588)4050129-2 gnd Verbundangebot (DE-588)4416850-0 gnd Kraftfahrzeugindustrie (DE-588)4032690-1 gnd Strategische Planung (DE-588)4309237-8 gnd |
| subject_GND | (DE-588)4175819-5 (DE-588)4460479-8 (DE-588)4050129-2 (DE-588)4416850-0 (DE-588)4032690-1 (DE-588)4309237-8 (DE-588)4113937-9 |
| title | Option and component bundling under demand risk mass customization strategies in the automobile industry |
| title_auth | Option and component bundling under demand risk mass customization strategies in the automobile industry |
| title_exact_search | Option and component bundling under demand risk mass customization strategies in the automobile industry |
| title_full | Option and component bundling under demand risk mass customization strategies in the automobile industry Ralph Fürderer |
| title_fullStr | Option and component bundling under demand risk mass customization strategies in the automobile industry Ralph Fürderer |
| title_full_unstemmed | Option and component bundling under demand risk mass customization strategies in the automobile industry Ralph Fürderer |
| title_short | Option and component bundling under demand risk |
| title_sort | option and component bundling under demand risk mass customization strategies in the automobile industry |
| title_sub | mass customization strategies in the automobile industry |
| topic | Produktvariation (DE-588)4175819-5 gnd Mass Customization (DE-588)4460479-8 gnd Risiko (DE-588)4050129-2 gnd Verbundangebot (DE-588)4416850-0 gnd Kraftfahrzeugindustrie (DE-588)4032690-1 gnd Strategische Planung (DE-588)4309237-8 gnd |
| topic_facet | Produktvariation Mass Customization Risiko Verbundangebot Kraftfahrzeugindustrie Strategische Planung Hochschulschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007121878&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT furdererralph optionandcomponentbundlingunderdemandriskmasscustomizationstrategiesintheautomobileindustry |