APA (7th ed.) Citation

Trout, J., & Rivkin, S. (1996). New positioning: Das Neueste zur Business-Strategie Nr. 1. ECON.

Chicago Style (17th ed.) Citation

Trout, Jack, and Steve Rivkin. New Positioning: Das Neueste Zur Business-Strategie Nr. 1. Düsseldorf: ECON, 1996.

MLA (9th ed.) Citation

Trout, Jack, and Steve Rivkin. New Positioning: Das Neueste Zur Business-Strategie Nr. 1. ECON, 1996.