Holdings: Contemporary advertising

Contemporary advertising:

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Bibliographic Details
Main Authors:	Arens, William F. (Author), Bovée, Courtland F. (Author)
Format:	Book
Language:	English
Published:	Burr Ridge, Illinois u.a. Irwin 1994
Edition:	5th ed.
Series:	Irwin series in marketing
Subjects:	Publicité Reclame Advertising Werbung Einführung
Physical Description:	XXX, 573 S. Ill., graph. Darst.
ISBN:	0256184143

Staff View

MARC


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Record in the Search Index

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author	Arens, William F. Bovée, Courtland F.
author_facet	Arens, William F. Bovée, Courtland F.
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bvnumber	BV010597698
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dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	659 - Advertising and public relations
dewey-raw	659.1
dewey-search	659.1
dewey-sort	3659.1
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
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genre_facet	Einführung
id	DE-604.BV010597698
illustrated	Illustrated
indexdate	2024-07-09T17:55:42Z
institution	BVB
isbn	0256184143
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-007067742
oclc_num	28634633
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owner	DE-858
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physical	XXX, 573 S. Ill., graph. Darst.
publishDate	1994
publishDateSearch	1994
publishDateSort	1994
publisher	Irwin
record_format	marc
series2	Irwin series in marketing
spelling	Arens, William F. Verfasser aut Contemporary advertising William F. Arens ; Courtland L. Bovée 5th ed. Burr Ridge, Illinois u.a. Irwin 1994 XXX, 573 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Irwin series in marketing Publicité Reclame gtt Advertising Werbung (DE-588)4065541-6 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content Werbung (DE-588)4065541-6 s DE-604 Bovée, Courtland F. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Arens, William F. Bovée, Courtland F. Contemporary advertising Publicité Reclame gtt Advertising Werbung (DE-588)4065541-6 gnd
subject_GND	(DE-588)4065541-6 (DE-588)4151278-9
title	Contemporary advertising
title_auth	Contemporary advertising
title_exact_search	Contemporary advertising
title_full	Contemporary advertising William F. Arens ; Courtland L. Bovée
title_fullStr	Contemporary advertising William F. Arens ; Courtland L. Bovée
title_full_unstemmed	Contemporary advertising William F. Arens ; Courtland L. Bovée
title_short	Contemporary advertising
title_sort	contemporary advertising
topic	Publicité Reclame gtt Advertising Werbung (DE-588)4065541-6 gnd
topic_facet	Publicité Reclame Advertising Werbung Einführung
work_keys_str_mv	AT arenswilliamf contemporaryadvertising AT boveecourtlandf contemporaryadvertising

Holdings

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