Contemporary advertising:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Burr Ridge, Illinois u.a.
Irwin
1994
|
| Ausgabe: | 5th ed. |
| Schriftenreihe: | Irwin series in marketing
|
| Schlagworte: | |
| Beschreibung: | XXX, 573 S. Ill., graph. Darst. |
| ISBN: | 0256184143 |
Internformat
MARC
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| 100 | 1 | |a Arens, William F. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Contemporary advertising |c William F. Arens ; Courtland L. Bovée |
| 250 | |a 5th ed. | ||
| 264 | 1 | |a Burr Ridge, Illinois u.a. |b Irwin |c 1994 | |
| 300 | |a XXX, 573 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Irwin series in marketing | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Arens, William F. Bovée, Courtland F. |
| author_facet | Arens, William F. Bovée, Courtland F. |
| author_role | aut aut |
| author_sort | Arens, William F. |
| author_variant | w f a wf wfa c f b cf cfb |
| building | Verbundindex |
| bvnumber | BV010597698 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5821 |
| callnumber-raw | HF5821 |
| callnumber-search | HF5821 |
| callnumber-sort | HF 45821 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)28634633 (DE-599)BVBBV010597698 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 5th ed. |
| format | Book |
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| genre | 1\p (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV010597698 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:55:42Z |
| institution | BVB |
| isbn | 0256184143 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007067742 |
| oclc_num | 28634633 |
| open_access_boolean | |
| owner | DE-858 |
| owner_facet | DE-858 |
| physical | XXX, 573 S. Ill., graph. Darst. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | Irwin |
| record_format | marc |
| series2 | Irwin series in marketing |
| spelling | Arens, William F. Verfasser aut Contemporary advertising William F. Arens ; Courtland L. Bovée 5th ed. Burr Ridge, Illinois u.a. Irwin 1994 XXX, 573 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Irwin series in marketing Publicité Reclame gtt Advertising Werbung (DE-588)4065541-6 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content Werbung (DE-588)4065541-6 s DE-604 Bovée, Courtland F. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Arens, William F. Bovée, Courtland F. Contemporary advertising Publicité Reclame gtt Advertising Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4151278-9 |
| title | Contemporary advertising |
| title_auth | Contemporary advertising |
| title_exact_search | Contemporary advertising |
| title_full | Contemporary advertising William F. Arens ; Courtland L. Bovée |
| title_fullStr | Contemporary advertising William F. Arens ; Courtland L. Bovée |
| title_full_unstemmed | Contemporary advertising William F. Arens ; Courtland L. Bovée |
| title_short | Contemporary advertising |
| title_sort | contemporary advertising |
| topic | Publicité Reclame gtt Advertising Werbung (DE-588)4065541-6 gnd |
| topic_facet | Publicité Reclame Advertising Werbung Einführung |
| work_keys_str_mv | AT arenswilliamf contemporaryadvertising AT boveecourtlandf contemporaryadvertising |