APA (7th ed.) Citation

Anderson, A. H., & Kleiner, D. (1995). Effective marketing communications: A skills and activity-based approach (1. publ.). Blackwell Business.

Chicago Style (17th ed.) Citation

Anderson, Alan H., and David Kleiner. Effective Marketing Communications: A Skills and Activity-based Approach. 1. publ. Oxford u.a: Blackwell Business, 1995.

MLA (9th ed.) Citation

Anderson, Alan H., and David Kleiner. Effective Marketing Communications: A Skills and Activity-based Approach. 1. publ. Blackwell Business, 1995.