Essentials of marketing research:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill.
Irwin
1993
|
| Subjects: | |
| Physical Description: | XVIII, 556 S. Ill. |
| ISBN: | 0256081123 |
Staff View
MARC
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Record in the Search Index
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| author | Dillon, William R. Madden, Thomas J. Firtle, Neil H. |
| author_facet | Dillon, William R. Madden, Thomas J. Firtle, Neil H. |
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| dewey-ones | 658 - General management |
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| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV010514423 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:54:18Z |
| institution | BVB |
| isbn | 0256081123 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007008181 |
| oclc_num | 26543116 |
| open_access_boolean | |
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| physical | XVIII, 556 S. Ill. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Irwin |
| record_format | marc |
| spelling | Dillon, William R. Verfasser aut Essentials of marketing research William R. Dillon ; Thomas J. Madden ; Neil H. Firtle Homewood, Ill. Irwin 1993 XVIII, 556 S. Ill. txt rdacontent n rdamedia nc rdacarrier Marketing research Marktforschung (DE-588)4037630-8 gnd rswk-swf Marktforschung (DE-588)4037630-8 s DE-604 Madden, Thomas J. Verfasser aut Firtle, Neil H. Verfasser aut |
| spellingShingle | Dillon, William R. Madden, Thomas J. Firtle, Neil H. Essentials of marketing research Marketing research Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4037630-8 |
| title | Essentials of marketing research |
| title_auth | Essentials of marketing research |
| title_exact_search | Essentials of marketing research |
| title_full | Essentials of marketing research William R. Dillon ; Thomas J. Madden ; Neil H. Firtle |
| title_fullStr | Essentials of marketing research William R. Dillon ; Thomas J. Madden ; Neil H. Firtle |
| title_full_unstemmed | Essentials of marketing research William R. Dillon ; Thomas J. Madden ; Neil H. Firtle |
| title_short | Essentials of marketing research |
| title_sort | essentials of marketing research |
| topic | Marketing research Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketing research Marktforschung |
| work_keys_str_mv | AT dillonwilliamr essentialsofmarketingresearch AT maddenthomasj essentialsofmarketingresearch AT firtleneilh essentialsofmarketingresearch |