APA (7th ed.) Citation

Arens, W. F., & Bovée, C. L. (1994). Contemporary advertising (5. ed.). Irwin.

Chicago Style (17th ed.) Citation

Arens, William F., and Courtland L. Bovée. Contemporary Advertising. 5. ed. Burr Ridge, Ill: Irwin, 1994.

MLA (9th ed.) Citation

Arens, William F., and Courtland L. Bovée. Contemporary Advertising. 5. ed. Irwin, 1994.