Public relations inquiry as rhetorical criticism: case studies of corporate discourse and social influence
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Westport, Conn. u.a.
Praeger
1995
|
| Edition: | 1. publ. |
| Series: | Praeger series in political communication
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XI, 333 S. |
| ISBN: | 0275949710 0275951502 |
Staff View
MARC
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Record in the Search Index
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| adam_text | Contents
Series Foreword ix
PART I: ORIENTATION
1 Public Relations Is a Rhetorical Experience: The Integral
Principle in Case Study Analysis William N. Elwood 3
2 Scandalous Rhetorics Barry Brummett 13
PART II: CASE STUDIES WITH NATIONAL PURVIEWS
3 Mobil s Epideictic Advocacy: Observations of
Prometheus Bound Richard E. Crable and Steven L. Vibbert 27
4 The Engineering of Outrage: Mediated Constructions of
Risk in the Alar Controversy Jamie Press Lacey and
John T. Llewellyn 47
5 I Am a Scientologist : The Image Management of Identity
Jeffrey L. Courtright 69
6 Plastic as Planet Saving Natural Resource : Advertising
to Recycle an Industry s Reality Patricia Paystrup 85
7 From We Didn t Do It to It s Not Our Fault : The Use
of Apologia in Public Relations Crises
Keith Michael Hearit 117
viii CONTENTS
PART III: CASE STUDIES OF TARGETED INFLUENCE
8 Philip Morris Magazine: An Innovation in Grass Roots Issue
Management Rachel L. Holloway 135
9 Janus in the Looking Glass: The Management of
Organizational Identity in Corporate Recruitment Videos
Theresa A. Russell Loretz 156
PART IV: CASE STUDIES OF INTERNAL RELATIONS
10 The Rhetoric of Indoctrination: A Critical Analysis of
New Employee Orientation Mitchell S. McKinney 175
11 SANE/Freeze, Issue Status, and Rhetorical Diversification
Michael F. Smith 191
12 Issue Management During Corporate Mergers: A Case Study
of AT T and NCR Kelly Fudge 213
PART V: CASE STUDIES OF LOCAL SITUATIONS
13 Communication in Ballot Issue Campaigns: A Rhetorical
Analysis of the 1991 Cincinnati Public Schools
Levy Campaign Jeffrey P. Joiner and Kathleen M. German 241
14 Public Relations and the Ethics of the Moment: The
Anatomy of a Local Ballot Issue Campaign
William N. Elwood 255
PART VI: FUTURE DIRECTIONS
15 Critical Theory in Public Relations Inquiry: Future
Directions for Analysis in a Public Relations Context
Kathleen M. German 279
References 295
Index 327
About the Editor and Contributors 331
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| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
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| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | 1. publ. |
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| isbn | 0275949710 0275951502 |
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| spelling | Public relations inquiry as rhetorical criticism case studies of corporate discourse and social influence ed. by William N. Elwood 1. publ. Westport, Conn. u.a. Praeger 1995 XI, 333 S. txt rdacontent n rdamedia nc rdacarrier Praeger series in political communication Entreprises - Relations publiques - Etats-Unis - Cas, Etudes de ram Relations publiques - Eats-Unis - Etudes de cas ram Public relations United States Case studies Vortragstechnik (DE-588)4188737-2 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf USA (DE-588)4522595-3 Fallstudiensammlung gnd-content Öffentlichkeitsarbeit (DE-588)4043188-5 s Vortragstechnik (DE-588)4188737-2 s DE-604 Elwood, William N. Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006977986&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Public relations inquiry as rhetorical criticism case studies of corporate discourse and social influence Entreprises - Relations publiques - Etats-Unis - Cas, Etudes de ram Relations publiques - Eats-Unis - Etudes de cas ram Public relations United States Case studies Vortragstechnik (DE-588)4188737-2 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4188737-2 (DE-588)4043188-5 (DE-588)4522595-3 |
| title | Public relations inquiry as rhetorical criticism case studies of corporate discourse and social influence |
| title_auth | Public relations inquiry as rhetorical criticism case studies of corporate discourse and social influence |
| title_exact_search | Public relations inquiry as rhetorical criticism case studies of corporate discourse and social influence |
| title_full | Public relations inquiry as rhetorical criticism case studies of corporate discourse and social influence ed. by William N. Elwood |
| title_fullStr | Public relations inquiry as rhetorical criticism case studies of corporate discourse and social influence ed. by William N. Elwood |
| title_full_unstemmed | Public relations inquiry as rhetorical criticism case studies of corporate discourse and social influence ed. by William N. Elwood |
| title_short | Public relations inquiry as rhetorical criticism |
| title_sort | public relations inquiry as rhetorical criticism case studies of corporate discourse and social influence |
| title_sub | case studies of corporate discourse and social influence |
| topic | Entreprises - Relations publiques - Etats-Unis - Cas, Etudes de ram Relations publiques - Eats-Unis - Etudes de cas ram Public relations United States Case studies Vortragstechnik (DE-588)4188737-2 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Entreprises - Relations publiques - Etats-Unis - Cas, Etudes de Relations publiques - Eats-Unis - Etudes de cas Public relations United States Case studies Vortragstechnik Öffentlichkeitsarbeit USA Fallstudiensammlung |
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