APA (7th ed.) Citation

(1995). Global marketing management: Cases and readings (3. ed.). Addison-Wesley.

Chicago Style (17th ed.) Citation

Global Marketing Management: Cases and Readings. 3. ed. Reading, Mass. u.a: Addison-Wesley, 1995.

MLA (9th ed.) Citation

Global Marketing Management: Cases and Readings. 3. ed. Addison-Wesley, 1995.